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Google Marketing Essentials - Assignment

   

Added on  2021-02-19

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MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P1 Explain the key roles and responsibilities of the marketing function....................................3P2. Explain how roles and responsibilities of marketing relate to the wider organisationalcontext.........................................................................................................................................6LO 2.................................................................................................................................................8P3 Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................8LO 3...............................................................................................................................................12P4. Produce and evaluate a basic marketing plan for an organisation......................................12Conclusion.....................................................................................................................................15REFERENCES................................................................................................................................1Books and Journals.....................................................................................................................1

INTRODUCTIONThe study and understanding of management of a company of there exchangerelationships is known as marketing. Marketing essentials are to satisfy the customers andcreating relationships. Getting a product in the market that process is called marketing and thisprocess involved many steps. The steps are market targeting, promotion and pricing strategies,broad market research, etc. Creative arts is used by most of the company's for marketing purpose.In marketing the terms which should be focused on are needs, wants and demands. A product islaunched that time these factors play an important role because these factors help in innovationand changing products for the profitability. Google is based in America and is multinational technology organisation which isspecialised in internet related products and services. Google officially had no full form of itsbrand name but now the full form is global organisation of oriented group language of Earth. Theproduct and services that this organisation is providing are search engine, online advertisingtechnology, cloud computing, hardware and software. It is considered in the big four company'sof the world. The big four other companies are Apple, Amazon and Facebook. In the world themost visited site is google.com. The most valuable site of 2017 was google but it also got a lot ofdisapproval universally. Disapproval was due to issues like tax restraint, privacy concerns,censorship, search neutrality and antitrust. The companies visions and mission is now to give theworld the organised and useful information which is accessible by everyone.LO 1P1 Explain the key roles and responsibilities of the marketing function.Role of Marketing-Market Planning- This process involves making plans for increasing the product's salesand promotions of the product (Baltes, 2015). This process also puts down a course ofaction plan which needs to be followed to achieve the goals and objectives of thecompany. Google being the best in its field has a very organised market plan strategybecause they do not worry about the competition but they only aim on getting thecompany better. Google just wants to reach out to people in the right moment and withthe right message to the people.

Branding- Every product has a brand name of their own so that they can comprehend onthe different products with the competitors and his process helps the company to gain andbuild there loyalty between the customers and this also helps to promote a brands name.Google kept its brand name so simple because they wanted to create loyal customers andeasier to remember and target the audience. Google successfully achieved its goals andobjectives very quickly because there was not much of a competition and they gave themost accurate and the more in detail information about a lot of things in total. Pricing of Products- The amount of money which is set on the products and is requiredfor the customers to pay is known as product pricing (Todor, 2016). Google is earning bypay per click on its website and is also earning from the other company's who are sellingthere products or promotions through google. Google does not take any price forspreading the information to the customers but does so indirectly. Product Development and Designing- Google has come a long way in that, they kept thecolors of the alphabets the same of google logo but changed the fonts to attract thecustomers. With the change in the customer's mentality and change in wants so thecompany has to be open to new ideas and keep changing and developing there productregularly. Google is very good with that so they are not having troubles doing so. Googlehas not many drawbacks and they are consistently improving on there weaknesses.Customer Support Services- The key factor of a company is to satisfy the customers withthere products. The feedback from the customers is a very important factor to producegood services and products and also innovate them. The customers when they are notsatisfied they are asked for a feedback and then the company works upon those factors.Google pays a lot of attention on the feed backs of the customers because they want toimprove and give out right information to all the people without making any mistakes.Responsibilities of Marketing-Proper Observation of consumer demands- There has to be a close bond between thecompany and the organisation to understand one another. Google observes therecustomers properly because they give out information and google has to make sure thatwhat they are giving out is making sense to the people. Getting feed backs is the mostimportant factor throw which the company's can improve themselves and work moreefficiently and make profits. Google is very good with loyalty with the customers because

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