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Marketing Essentials

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Added on  2020-10-23

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Marketing Essentials INTRODUCTION 1 LO 1 1 Role of marketing in the organization1 Key elements of marketing functions Interrelationship with other functions in modern organization 2 LO 2 4 Comparing the ways in which different organizations apply the marketing mix to the marketing planning process to achieve the business objectives. 1 Role of marketing in the organization Role of Marketing in modern organization: Marketing play important role in the each and every company which aid to promote the their goods and services in the marketplace. Marketing play role in different ways such

Marketing Essentials

   Added on 2020-10-23

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Marketing Essentials
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Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1Role of marketing in the organization.........................................................................................1Key elements of marketing functions Interrelationship with other functions in modernorganization ................................................................................................................................2LO 2.................................................................................................................................................4Comparing the ways in which different organizations apply the marketing mix to themarketing planning process to achieve the business objectives..................................................4LO 3.................................................................................................................................................7Marketing Plan ..........................................................................................................................7CONCLUSION .............................................................................................................................10REFEREENCES ...........................................................................................................................11
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INTRODUCTIONMarketing essentials is the process which bridges the gap between the information andreal world experience. Marketing is one of the most misunderstood disciplines in management ofthe organization. Besides that, marketing is the back bone of the company who promote thebrand name in the competitive market. Present study has been based on the marketing essentialsof Beauty Giant which is the cosmetic selling company that has about 50 branches all over theUK. Besides, that they deal with men and women toilets from various worlds renounced brands.Further, In this study will be explaining about the roles and responsibilities of marketingfunction. Besides, it also explains roles and responsibilities of marketing relate to the widerorganizational context. Overall the main purpose of the study is to define and spread the deepunderstanding of marketing. At the end of the segment will prepare the marketing plan for a newproduct is Forever Young which is the ageing cream for both men and women.Role of marketing in the organizationRole of Marketing in modern organization: Marketing play important role in the each and every company which aid to promote thetheir goods and services in the marketplace. It play essential role in set up the relationship amongconsumers and companies offering in the marketplace. Marketing is most important aspect inmaking products successful in effective manner (Mishra and Modi, 2016). Therefore, BeautyGiant focus on marketing of their goods and services in the marketplace. Marketing play role indifferent ways such as Meets the consumer needs and wants: It is necessary to meet the consumers needs andwants while selling the goods and services in the marketplace. Marketers determine needs andwants of consumers as well as adopt marketing strategies accordance. They effect needs as theseare formed by cultural and individual personalities. Better product offering: It is essential to offer the better products to meet theconsumers needs and wants in the marketplace. Most of firms sell more than one products.Physical goods which is products have to be well packed and labelled. As compared, services arefeatured by intangible and inseparability (Charter, 2017). Therefore, marketing plays an activerole through designing and handling products offering. 1
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Face competition: Competitive position is essential in today;s international markets.Marketing aids in keeping balance of expectations and challenger's offering through observingthe market nearly. Superior facilities, premium goods and efficient business are utilised byBeauty Giant to retain their market share (Wilden and Gudergan, 2015.). Functions of marketing in modern organization:Marketing is related to dealing of goods and services. Through its, medium the productsand services are brought to the place of consumption. There are different marketing functionsundertake in relation to dealing of products and services.Collecting and evaluating info: It is the necessary activity of marketing. Under this, anattempt is made to know consumer thoroughly in such as ways like consumer wants, quantity,price of products, type of advertisement and so on. All the relevant info about consumer isgathered and evaluate by Beauty Giant. Product Designing and Development: The designing of goods play essential role inproduct selling in the marketplace. The better and attractive products designed that help toincrease the sales of company. The control of special design affords firm like Beauty Giant tocompetitive advantage (Krush, Sohi and Saini, 2015). It is essential to remember which it is notsufficient to make design in relation to good but it is more essential to develop it constantly. Branding: Each and every company wants that their goods can have special recognitionin the marketplace. Giving of different name to one's product is known branding. Therefore, theaim of branding is to show that the goods of given firm are antithetic from that of thechallengers, so that it has their identity. Strong branding aid to accomplish the objective ofBeauty Giant. Customer Support Service: Consumer is the king of market. Thus, it is one of principalactivity of marketer to offer every potential aid to the consumers. A marketers like Beauty Giantoffers principally the following facilities to the customers (Smyth, Duryan and Kusuma, 2019).Services involves after sale facilities, technical, credit services and managing complaints ofconsumers. Effective consumer services help to accomplish the objective of Beauty Giant.Defining objectives and strategies (Developing Market strategies), Theobjective of Beauty Giant is to grow and develop the business in thebeauty industry. Also, the mission of provide the high quality goods to theconsumers for increasing the sales and profits. 2
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