(doc) Marketing Essentials of Cadbury Report
Added on 2020-07-23
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions...........................................................1P2 Roles and responsibilities of marketing relate to wider organisational context....................3TASK 2............................................................................................................................................6P3 Comparison between two organisation by applying marketing mix for accomplishobjectives.....................................................................................................................................6TASK 3............................................................................................................................................9P4 Evaluation of basic marketing plan........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is a process in which an exchange activity take place under which anassociation sale their goods and services to other person and take back some consideration forthat. According to the American Marketing Association “Marketing is the activity, set ofinstitutions, and processes for creating, communicating, delivering, and exchanging offeringsthat have value for customers, clients, partners, and society at large (Definition of Marketing,2017).” This project is based on Cadbury marketing which was establish in 1824 by JohnCadbury majorly dealing in confectionery products and services. In the year 2008, companyemployees strength is around 71657 which is suitable for any large company in order to delivertheir products and services. This project includes, roles and responsibilities of marketing functionof a business along with its relation with other functions of an association. It will also statedabout comparison with NESTLE by taking marketing mix as a base to determine the steps whichused by an organisation for accomplishing goals and objectives. Moreover, for implementingbusiness operations more effectively, this study also constitutes a basic marketing plan throughwhich each and every activity get done in an appropriate manner. TASK 1P1 Key roles and responsibilities of marketing functionsBusiness owners want to make more and more money and for this they really need toimplement suitable techniques through which they become able to facilitate effective servicesand supply of their products. Thus, business have to understand all marketing functions properlyso that they become able to execute all operations effective from marketing information systemto financing. Marketing is not a easy thing and it is also not a small term in nature. Marketing haswider concept and its evaluation is essential to understand just because many people examineselling and marketing as a similar concept in nature (Seven Functions of Marketing, 2017). Thereare various functions are determine in marketing concepts whom have to better understand bybusiness managers so that they are going to execute operations and activities properly. Cadburymanagers evaluate that there are mainly seven functions are performed under marketing conceptwhich are describe as follow:Marketing Information management: A major thing which included by MIS is all aboutgathering of information from inside or outside the environment of an association so thatbetter and effective decision will be carried down properly in relation with improvement1
in product and services, pricing, packaging etc.Cadbury marketing manager role is tomanage such information properly and modify essential changes in their products andservices. Distribution management: DMS is a process through which an association become ableto manage all their distribution of products and services effectively and reliably (Bakerand et. al., 2016). Cadbury marketing manager major duty is just to distribute theirproducts and services globally properly as well as distribute their products as per thedemand. This enable them in order to control the cost of their services and confectionery.A distributor manager have to maintain appropriate information about stock of acompany and facilitate suitable supply of their goods at the time of dealing. Product or service management: Another marketing function of every association isproduct or service management. If a company is dealing in tangible goods then they haveto manage their product effectively. On the other hand services do not get store anddeliver at the time of requirement. Thus, Cadbury have to manage their product andservices properly through which they become able to increase profit margin becauseconfectionery are delivering according to demand of their products. Thus, marketingmanager have to manage their product and services delivery properly so that businessbecome able to accomplish targets effectively. Pricing: A major thing which have to take in account by business association is price orvalue of their products and services on which they lead to deliver their goods. It isessential for an association to choose suitable pricing strategy so that they become able tomaximise their sales and revenue as well as minimise all essential risk of a business.Pricing play an important role in order to make and facilitate operations appropriate andeffective in nature as well. Cadbury marketing manager have to determine all importantnews from market in relation with their competitors and then choose such pricing strategywhich reflect more and more benefit to an organisation. Promotion: Organisations whether they are small or large in nature have to choosesuitable promotional strategy for business so that they can make their productsinformation available to each and every target customer of a company (Bastable, 2016).Promotion of products and services get managed through advertising, providing customerloyalty offers etc. All these things and essentials are helpful for business in context with2
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