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Evaluation of basic marketing plan

   

Added on  2020-06-06

19 Pages5415 Words273 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions...........................................................1P2 Roles and responsibilities of marketing relate to wider organisational context....................4TASK 2............................................................................................................................................6P3 Comparison between two organisation by applying marketing mix for accomplishobjectives.....................................................................................................................................6TASK 3..........................................................................................................................................10P4 Evaluation of basic marketing plan......................................................................................10CONCLUSION ............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONMarketing can be stated as process where all the exchange activities are being conductedand along with that products and services are being sold to one another. As per the Associationof American Marketing “Marketing is the activity, set of institutions along with process ofcreating, communicating, delivering and offers exchange which has the value regardingcustomers, clients and partners at large” (Definition of Marketing. 2017). In this report, companytaken is Cadbury which was established in 1824 By John Cadbury and since then it has beendealing in confectionery goods and services. As per the records of 2008, it has been observedthat company has around 72695 employees who were able to deliver the effective products andservices. There are various kind of factors which will be discussed within this report like likeroles and responsibilities of the marketing function of the business along with the relation ofvarious other functions within an organisation. Along with this there will be comparison aboutthe marketing mix of the company who are competitors as base of analysing steps which is beingutilised by the company to attain the aims and objectives of company. Along with this, in orderto apply the operations and process of business in effective manner, basic marketing plan needsto be formulated by which each and every activity cane be attempted in effective manner. TASK 1P1 Key roles and responsibilities of marketing functionsThere is the high need of business owners to generate more amount of revenue and thusfor that it is highly essential to adopt various kind of tools and techniques so that objectives canbe attained. Therefore, business should understand all the functions of marketing in proper waysso that all the other operations can be executed in effective manner related to marketinginformation system to financing (Baker and et. al., 2016). Marketing is kind of term which ishighly utilised by company yet it is difficult to carry out. Marketing is one of the concept whichis wide in nature and this needs to be evaluated so that many of the people and companies whothink that marketing and selling are one of the same thing. There are various kind of functionswhich are mainly determined for the marketing concepts which can be understood by managersof company in order to carry out all the operations along with activities in better mode (SevenFunctions of Marketing. 2017). Managers of the Cadbury company mainly focus on evaluating1

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