Marketing Mix and McDonald's Success

This assignment examines the crucial role of marketing in satisfying customer demands, focusing specifically on McDonald's. It analyzes the marketing mix as a key element for attracting customers and improving profitability. The report delves into how marketing plans define objectives and enhance overall company performance.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P3 Compare ways in which organizations use elements of the marketing mix..........................1
M3 Different tactics applied by McDonald's..............................................................................3
D2 Strategic marketing plan that tactically applies the use of the 7Ps.......................................4
TASK 2............................................................................................................................................4
P4 Marketing plan for McDonald's.............................................................................................4
M4 Coherent evidence based marketing plan for McDonald's...................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Marketing is an effective process of selling and purchasing products and services in
market place. It is not only evaluating the customers needs but also satisfy their demands by
providing quality services in effective manner (Baker, 2014). It play significant role in business
organization to invite large number of customers through promoting their services in front of
audience. Basically marketing is an social process which helps in maintain better relationship
between customers and organization. Present report is based on McDonald's , which is a biggest
food restaurant in America. But they operate their various food chain services in the whole
world. This project discussed about comparison of marketing mix between two organization for
evaluating overall performance. Along with this marketing plan for McDonald's is also
mentioned in this process which helps in achieving all the desirable goals and objectives in
appropriate manner.
TASK 1
P3 Compare ways in which organizations use elements of the marketing mix
Marketing mix is an effective combination of all the P's which helps in inviting more and
more customers towards its products and services. McDonald's also use marketing mix to
evaluate their overall performance level as compare to others (The Marketing Mix 4P’s and 7P’s
Explained, 2017). It is an important part of marketing plan. It include product, price, place,
promotion, process, physical evidence and people. All these elements helps in increasing sale of
the company at market place. Along with this, there are effective comparison of marketing mix
between two organization are as follows:
Basis McDonald's Burger King
Production McDonald's provide quality
services to their customers in
order to satisfy their needs in
effective manner. They
produce sandwiches, desserts,
beverages, shakes, soft drinks
and many more. With the help
Burger King offer shakes,
burger, French fires, rings,
cookies and many more to
their customers at resealable
cost so that they easily use
their products for satisfying
their needs.
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of this they easily generate
more profitability in most
effective manner.
Price McDonald's us competitive
pricing strategy in which they
easily generate more revenue
as compare to its competitors.
They set their products
according to the quality and
customers basis so that offer
their services at affordable
price (Brady, 2014).
Burger King use
differentiation strategy so that
they easily retain their
potential customers for long
time period. With the help of
this they offer extra benefits to
their services users which
helps in inviting more and
more customers towards the
products and services.
Place McDonald's operate their
outlets as well as restaurants in
various countries. It helps in
generating more revenue in
systematic manner.
They set their fast food
restaurants for enhancing their
overall sale of the company
and also capture large market
share. They also set posh
location in which customers
easily use their services to
satisfy their needs.
Promotion McDonald's use better
promotional activities for
promoting their brand image in
front of customers so that they
easily enhance overall
performance of the company.
They use online media, radio,
TV and many more.
It use better promotional
activities to invite large
number of customers towards
its products and services
(Cornwell, 2014). By Talent
show, websites, social media
and many more they easily
influence customers demand of
the products.
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People McDonald's focus on their
employees performance so that
they provide better training
and development programs to
their staff members in order to
improve their performance
level in effective manner
(Hiam, 2014). With the help of
this they easily provide quality
services to their customers.
Burger King include skilled
and experienced employee in
their outlets in which they
easily deal with their
customers and also provide
quality services as per their
requirements. For improving
overall performance manager
organise better training and
development programs for
them.
Physical evidence McDonald's focus on new and
hygienic location in order to
inviting more and more
customers. They set attractive
outlets at various areas to
cover all the customers.
Burger King based in
Suburban Miami and operate
various fast food restaurant in
various states. It directly
impact on company reputation
in customers mind.
Process McDonald's use better process
in their manufacturing of food
process. They add effective
values in their existing
products and services for
making innovative products to
its customers.
Burger King use effective
process to develop their
quality as compare to past so
that they easily invite large
number of customers towards
its products and services
(Kennedy and Parsons, 2014).
M3 Different tactics applied by McDonald's
For achieving better target and objectives, McDonald's use various strategies and tactics
which helps in inviting large number of customers. They motivate their employees for
performing their best and also understand customers needs and demand in most effective
manner. For this they organize as well as conduct better training and development programs to
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their staff members in order to enhance their capabilities to handle all kind of customers within
the workplace. Along with this, it is more important for company maintain their quality services
which helps in increasing overall sale of the company in systematic manner (Lock, 2014).
Company also use competitive pricing strategy in which they offer quality products and
affordable price and increase their profitability level. With the help of this tactics organization
easily take strong place at market place and improve their brand image in customers mind.
D2 Strategic marketing plan that tactically applies the use of the 7Ps
Marketing mix is an effective combination of all the Ps which helps in inviting large
number of customers towards the products and services. It play important role in making
marketing plan to achieve all the competitive advantage from its rivals. In this context,
McDonald's prepare a marketing plan in which they include all the elements of marketing mix to
enhance overall performance at market place (Mittal, 2014). In define product, price, place,
promotion, physical evidence, people and process all these helps in satisfying customers
demands as per their requirements. Effective marketing plan also helps in capturing large market
share which leads in achieving better success at market place.
TASK 2
P4 Marketing plan for McDonald's
Marketing plan is one of the important process which prepare by manager of the
company to achieve all the targets and objectives. It is an written document which define actual
performance of the company at market place and also evaluate its effectiveness in systematic
manner. One of the main function of making marketing plan is to inviting potential customers
towards the products and services. It is important duty of manager before preparing marketing
plan is to undertake various research to determining market trends and customers preferences
which helps in setting particular goals and objectives. It helps in satisfying customers needs and
also get positive results from its customers which leads in enhancing overall performance
McDonald's at market place. It also define vision, mission, goals and objectives and many more
which assist in achieving competitive advantage. All these points of planning process of
marketing are as follows:
Overview of company:
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McDonald's is one of the popular brand in America in which they operate their
operational activities in various countries (Null and Lobur, 2014). This is one of the biggest food
chain restaurant which easily generate more revenues in most effective manner. They deliver
quality services at market place which helps in inviting large number of customers. Now they
planning to producing healthy food to the customers in order to improve performance level at
market place.
Mission of the company:
Achieve higher satisfaction level of customers by providing quality services at affordable
price is mission statement of McDonald's.
Vision of the company:
To be a number one food company in fast food sectors as well as industry by delivering
quality services to the customers in all over world is vision statement of McDonald's.
SWOT analysis:
Strength Weaknesses
 One of the biggest strength of
McDonald's is its strong global brand
image (Srivastava, 2014).
 McDonald's having large number of
market share which helps in taking
strong place at market place.
 Company include skilled and
experienced staff members in which
they provide them better training and
development programs to develop their
performance level.
 Unhealthy food image is one of the
biggest weakness of the company.
 Unnecessary legal action also reduce
profitability level of the company at
market place.
 Employees turnover rate is very high in
McDonald's.
Opportunities Threats
 McDonald's expand their food chain
services in international market.
 They also set low cost menu which is
used by various customers.
 Intensity competitors is a big threat for
the McDonald's (Swenson, Rhoads and
Whitlark, 2014).
 Serious environmental issues is also a
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negative aspect for McDonald's.
External analysis:
External analysis is one of the important process for manager of the company which
directly impact on overall performance because it is uncontrollable. This type of analysis is exist
in outsider of the business which create positive and negative impact on organizational
performance. It define various rules and regulation which must be follow by the McDonald's to
perform their all the activities in ethical manner (Tyson, 2014). It also contribute in improving
the brand image at market place. It include political, economical, social, technological,
environmental and legal all these are uncontrollable so that it is important duty of manager of the
company to evaluate the impact in most effective manner. It helps in improving the company
performance in positive manner and also increase the positive brand image at market place.
Target market:
It is also important for McDonald's to set their priorities as well as target market to
evaluate their actual perfo0rmance in most effective manner. It is based on society and customers
demand so that company offer their quality services accordingly. It helps in increasing their
probability level and also enhance their positive brand image at market place. With the help of
this company sell their products to end users which leads in increasing the market share in
appropriate way.
Marketing budget:
It is important duty of manager of the McDonald's to prepare a market budget in which
they define all the income and expenses. It direly contribute in overall success of the company in
most effective manner. In this manager include advertising, sales promotion and all the expenses
which helps in evaluating the actual performance of the company at market place (Wilson,
2014). With the help of this company easily achieve their desirable goals and objectives.
Monitoring and controlling:
It is last last step of marketing plan which helps in monitoring and controlling all the
activities which perform in the company. With the help of this process manager of McDonald's
easily evaluate their overall performance level at market place. One of the best advantage of this
stage is to determining the customers demand and preferences in order to improve their overall
activities which leads in enhancing the profitability level. Effective monitoring and controlling
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process contribute in eliminating unnecessary operational cost and improving their brand image
in most effective manner.
M4 Coherent evidence based marketing plan for McDonald's
Marketing plan is an important document which prepare by manager of McDonald's in
which they define all the strategies and process to accomplishment of goals and objectives in
most effective manner. With the help of this company easily service quality services for
achieving better results. This plan define mission, vision and target to achieve all desirable goals
and objectives. With the help of effective marketing plan McDonald's easily invite large number
of customers towards it products (Yurynets and Tomyuk, 2014). For enhancing their profitability
level firm set market segments and deliver their services accordingly which helps in capturing
larger market share firm its rivals. It is important duty of marketing manager before making
marketing plan is to determine the market trends and customers taste so that they easily satisfy
their needs. It also helps in defining marketing opportunities to the company to expand their
business in most effective manner.
CONCLUSION
From the above mentioned report, it can be concluded that marketing play important role
in satisfying customers demand as per their requirements. In this marketing mix is one of the
important elements for the company to invite large number of customers towards its products and
services. It helps in improving overall profitability at market place. It helps n capturing larger
market share form its rivals because it generate more and more financial gain as per customers
satisfaction. Along with this marketing plan is also important document in which manager of
McDonald's define their target and objectives. It helps in enhancing overall performance of the
company in most effective manner.
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REFERENCES
Books and journals
Baker, M. J., 2014. Marketing strategy and management. Palgrave Macmillan.
Brady, D. L., 2014. Essentials of international marketing. Routledge.
Cornwell, T. B., 2014. Sponsorship in marketing: Effective communication through sports, arts
and events. Routledge.
Hiam, A., 2014. Marketing for dummies. John Wiley & Sons.
Kennedy, A. M. and Parsons, A., 2014. Social engineering and social marketing: why is one
“good” and the other “bad”?. Journal of Social Marketing. 4(3). pp.198-209.
Lock, M. D., 2014. The essentials of project management. Ashgate Publishing, Ltd..
Mittal, A., 2014. Role of marketing nix for Indian marketers. Global Journal of Finance and
Management. 6(3). pp.191-196.
Null, L. and Lobur, J., 2014. The essentials of computer organization and architecture. Jones &
Bartlett Publishers.
Srivastava, R., 2014. Book Review: Management Essentials: A Recipe for Business Success.
Swenson, M. J., Rhoads, G. K. and Whitlark, D. B., 2014. Startup marketing: Leveraging
leverage. The Journal of Applied Business and Economics. 16(6). p.56.
Tyson, S., 2014. Essentials of human resource management. Routledge.
Wilson, J., 2014. Essentials of business research: A guide to doing your research project. Sage.
Yurynets, O. and Tomyuk, O., 2014. Optimization of marketing strategy’s selection process in
automobile company. ECONTECHMOD: an international quarterly journal on
economics of technology and modelling processes. 3.
Online
The Marketing Mix 4P’s and 7P’s Explained, 2017. [ONLINE]. Available through:
<http://marketingmix.co.uk/>.
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