Marketing Essential for Business Activities

Table of Contents
Type chapter title (level 1) 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Type chapter title (level 1) 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6

INTRODUCTION
The marketing essential is very important in order to perform the business
activities in the effective and efficient manner. With the help of the activities of the marketing
the firm can perform its business activities in the smooth manner. This kind of activities is very
helpful in order to maintain the brand image of the firm. The marketing and selling are two
differed term but in this marketing, is very crucial process in order to maintain the momentum of
customers. With the help of this kind of activities the firm is able to grow their activities in the
large manner. The present report is focusing on the various kind of activities such are as coconut
bliss, Being the marketing manager it essential is crucial concept which is helpful in order to
frame effective strategies and policies so that all activities can be conducted effectively. It is
essential to frame the effective marketing plan and strategy so that proper conclusion can be
made. With the help of this kind of the activities the company need to expand the business
activities in the effective manner. This kind of activities are very helpful in relation to stiff
competition in market. The main object of this firm is to have smooth functioning so that they
can achieve the market share. By delivering good services the enterprise is able to provide better
services.
LO 1
P1 Description on the various roles and responsibilities of marketing functions.
Coconut bliss is the world largest company in relation to maintain the whole working so
that they can able to perform the various kind od services to have better and effective services.
Being the manager, it is essential to expand the activities of business so that brand image of firm
can be maintained. In order to recruit the new officers, the company need to take various
effective steps. With the help of this marketing plan need to be considered effectively. The
marketing function of the organization plays the effective roles in the following manner are as-
Collecting and analyzing marketing information- This kind of the activities is need to be
performed so that marker research can be undertaken so that target customer can be identified.
The all information is need to be collected so that firm can achieve the profitability and
productivity of business enterprise. This kind of activities are very helpful in relation to make the
decision so that effective decision can be taken product, price, quality and the size. The market
research is need to be conducted so that demand of the product can be enhanced. In order to
make the improvements the various kind of the advertisement can attract the large number of
customers.
Marketing planning, product designing and development- the marketing planning is very
essential in order to make the activities of the firm in effective manner. In relation to achieve the
target it is required to change the product and services. The various kind of the promotional
strategies is need to be taken so that market share can be increased. The product designing need
to be developed so that large number of customers can be attracted. To have increment in the
market share the customers is need to deliver the good services. This function of marketing plays
the effective role in order to attend the objectives.

Standardized and grading- the standardization and grading is the effective steps in relation to
achieve the objectivity. The size, weight, color, raw material need to be change effectively. This
kind of the activities is very helpful in order to maintain firm profitability and productivity. This
function plays effective role in order to have increment in the business activities.
Pricing and selling- with the help of the effective pricing policies the various kind of the
strategies is need to be taken so that firm is able to develop the various kind of the activities. The
quality of the product is need to be considered. Selling and pricing are interdependent on each
other.
Packaging, labeling and branding- with the help of the effective handling of all the work it is
very essential in order to manage the whole working of the business enterprise. With the help of
the effective packaging, labelling and brand can develop the overall function of the business
environment.
P2 define the various roles and responsibilities in order to have organizational wider context.
The various effective role and responsibilities is need to be considered effectively so that
all function can run the business activities in the effective manner. It will be helpful to the
coconut bliss in order to achieve the business objectives in the effective manner. In this relation
the various kind of activities is need to be considered. With the help of this the various kind of
the marketing strategies is need to be develop so that they can manage overall performance of
work. In addition to this the various kind of the effective strategies is need to be developed. With
the help of this kind of the activities the all work need to perform in the effective manner. With
the help of this kind of the activities the positive result can be achieved. This kind of activities is
very effective in relation to enhance the operation of the business enterprise.
TASK 2
P3 Description on the various ways of marketing mix in relation to achieve the business
objectives.
In order to achieve the organizational objectives, the proper managerial activities are
need to be considered. In order to make the all function in the smooth manner the various kind of
the marketing mix activities is need to be considered are as-
Product- the product plays the very effective role in relation to have various kind of the
modification so that customer can get attracted towards it. The preferences of the consumer can
be change in day to day manner. In order to meet the organization activities, the various kind of
the effective steps is need to be taken. In order to meet the effective strategies, the firm can able
to introduce the new products and replace with the existing products. This kind of the activities
are very helpful in relation to have changes in the product so that customer momentum in the
market.
Price- with the help of this kind of the activities the effective marketing strategies is need to be
framed so that high quality of the product is need to be maintained. This are the effective steps in
relation to achieve the higher amount of profitability and productivity. This is the effective
strategies which is need to be developed. The affordable prices is need to be developed so that
the good price with the effective strategies always attract the various number of the customers so