Marketing Essentials

Marketing
Essentials

Table of Content
 Introduction
 Key roles and responsibilities of marketing functions
 Role of marketing in B2B and B2C
 Role of marketing in environment
 Roles and responsibilities of marketing to wide organisational comtext
 Conclusion
 References

INTRODUCTION
Marketing depicts to the activities which are adopting by an organisation to promote
selling and buying of its products and services. Marketing term comprises various
activities within like advertising, promoting, selling and delivering of its products
and service to customers or other business organisations. To detail understand the
marketing concept the taken organisation is Burberry which is a British luxury
fashion house, headquarters are situated in England and London. This report will give
their focus on covering the roles and responsibilities of marketing along with their
relationship with other functions of the organisation

key roles and responsibilities of the
marketing function
Marketing refers to the process of gaining the attention and interest of potential
customers towards products and services of the business with the help of several
activities. This process includes researching, promoting, selling and distributing the
products and services. Nature of marketing is very wide as it is considered as a
dynamic process of human activity, consumers oriented, goal oriented, exchange
process, guiding elements of business etc.
The marketing concept is categorised into five categories which defines
the core of marketing in Burberry. All these concepts also involve current and
future trends for a successful marketing planning. These all are defining below: