Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing Mix
• Marketing Plan for Cadbury
• Conclusion
• References

Introduction
Marketing is management process through that products and services
move from the concept of customers. It involve coordination of four
elements named as product, price, place and promotion. Moreover,
marketing is based on thinking of customers needs as well as their
satisfaction.

Marketing Mix
Marketing mix integrate all the tools of marketing that are utilise by
organisation in effective manner for accomplishing their goals and
objectives. Moreover, it refers to the set of action, tactics which utilities
by organisation for promoting their brand as well as products within
market area. In early time, marketing mix only include four variables
i.e., product, price, place and promotion.