Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENTS
• Introduction
• Key roles and responsibilities of
marketing function
• About the company
• Identifying the requirements of
customers
• Anticipating customers requirements
• Making Profit
• Conclusion
• Reference

INTRODUCTION
Marketing is the process of developing, promoting and
distributing the ideas to satisfy the customers
It plays crucial role in company and advertising,
publicity and selling are the parts of the marketing.
Apple is an American Technology computer
manufacturing company that is specially designed to
manufacturer personal computers, smart phones,
computer software etc.

KEY ROLES AND RESPONSIBILITIES
OF MARKETING FUNCTION
 The buying and selling processes that are associated with the goods with the aim
of satisfying the needs of the customer and the consumer is called marketing.
 Marketing plays a crucial role in every organization right from transportation of
goods till storage and then collecting market information and later on striving to
take them to the customers.
 The function of marketing is nothing but to identify the requirements of the
consumers and then providing the consumers with the anticipated goods which
will result in profits.