Marketing Essentials

This presentation on Marketing Essentials focuses on Coca-Cola as a case study. It covers topics such as the basic marketing plan, evidence-based marketing, and the marketing mix strategy. It also discusses the strengths, weaknesses, opportunities, and threats of Coca-Cola and provides insights into segmenting, targeting, and positioning strategies. The presentation concludes with a discussion on budgeting, mentoring, and controlling in marketing, as well as the importance of evidence-based marketing.

Marketing essentials

TABLE OF CONTENT
1. Introduction
2. Basic marketing plan
3. Evidence based marketing
4. Conclusion
5. References

INTRODUCTION
 Marketing is a social process by which individual and organization obtain what they need and want through
creating and exchanging value with other.
 It is the management process for identifying, anticipating and satisfying customer requirement profitably.
 Present study is based on the “Coca-Cola” is a soft-drink manufactured by this company.

Basic marketing plan
 Executive summary
 Coca cola corporation is one of the most successful global soft drink chains in the world. Company lunch new
product which is “boost coca-cola” which is energy giving drink.
 Vision
 To provide outstanding and effective quality, services and values of goods to its customers.
 To enhance the customers experience with the highest satisfaction.

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Strength Weakness
Coca cola has the increasable brand
identity.
It has global reach presences in over 200
countries.
It has strong financial condition.
It has strong and effective supply chain
management.
Effective and attractive packaging
technique.
Coca-cola has weakness from strong competition at
marketplace.
The presence of traces of pesticides in the coca cola
beverage have damage to the brand image.
Opportunities Threats
Market less known product.
Diversify its product portfolio by
entering into snacks industry to
compete.
It has created new product and services
and they also have branded identify,
customers and manufacturing.
It has the opportunity to boost coca-cola
to expand its business in whole world.
Health consciousness amongst peoples avoiding that
affect to business.
Strong competition leads to reduced market share.
Threat from other energy drink.
Threat for boost coca-cola that poor economic
situation globally.

Marketing mix strategy
 Product: Boost coca cola is the new product of coca-cola corporation which management want to lunch it at
marketplace. This product contains are similar from to that but few more added in this drink.
 Place: coca cola managed the worldwide stores. But they use the effective and valuable place from their
customers and youngsters are reach fast and easily like office, college, schools and restaurants.

Segmenting, targeting and
positioning
Segmenting: Boost coca-cola uses demographic segmentation strategies with
age as a parameter. Age is 16 to 30 years.
Targeting: After segmenting, boost coca-cola need to require targetting
strategies.
Positioning: Positioning defines as a process of creating an image or make
customers believe of a product.

Budget

Mentoring and controlling
Controlling is key factor of its suitability of the product at market place. It is effective and help
to make business success. Control involves measurement, evaluation and monitoring. Is has a
huge chain of boost coca-cola as a different control of methods are necessary for an effective
and efficient management. There are many approaches to control like market share analysis,
budget quality control etc.

Evidence based marketing.
 Boost coca cola is the best and valuable drink for gaining fast energy.
 Its vision is to provide the best quality of energy drink to customers and mission is to
build long term relationship with their customers and local public.
 It is help to make the effective and valuable planning for the products.

REFERENCES
Muller, M., 2019. Essentials of inventory management. HarperCollins Leadership.
Pike, S., 2015. Destination marketing: essentials. Routledge.
Rowley, J., 2016. Information marketing. Routledge.

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