Marketing Mix of Coca Cola and Pepsi

This presentation discusses the marketing mix of Coca Cola and Pepsi, two of the world's most valuable brands. It covers the product, price, place, and promotion strategies of both companies. The presentation also includes a marketing plan for Coca Cola and a SWOT analysis.

Marketing
Essentials
Activity 2

Table of content
• Introduction
• Marketing mix of different companies
• Marketing mix of Burberry and Armani
• Marketing plan
• Conclusion
• References

Introduction
In the modern era, marketing is a process of absorbing expected
customers and clients in products and services. For this presentation
selected company is Coca Cola which was introduced by John Stith
Pemberton. It is American based multinational company and dealing in
soft drinks and other products. The main aim of the presentation to
present procedure of marketing to accomplish goal of organization and
determine various strategies. There is a prepared marketing plan that
applies 7Ps to gain more advantage

Marketing mix of different companies
This defines a group of different
variables that are using by
company to combine and control
to target market to get desired
response The main aim of
marketing mix to spread out
their business as well as
profitability by using factors of
marketing mix.

Marketing mix of Coca Cola
and Pepsi
The plan of marketing different of both companies Coca cola and Pepsi.
Both are famous as brands and listed into Forbes list as “The world's
most valuable Brands”. The position of Coca Cola is on 4th place and
Pepsi in on 28th. Hence, it is understand that both companies preparing
effective strategy in order to compare difference with rivals.

Continued...
Product
Coca Cola – Company has a number of goods collection such as various
kinds of energy drinks, cola drinks, and healthy juices etc.. It is leading
to soda in almost 200 countries. In present time coca cola is also known
as the famous drink of all time due to number of drinks such as coca cola
classic.
Pepsi - Pepsi is the largest soft drink player in overall world and applies
several strategies and tactics to compete in a competitive environment.

Continued...
Price
On the basis of Price as well as Coca Cola it is getting that both are facing
competition in the market. Both companies compete to each other that is
known as oligopoly. To conduct business activities into perfect market
need to set good pricing power. The pricing strategy of company mainly
based on the competition because Coke and Pepsi are almost perfect
substitutes.

Continued...
Place:
In present time both companies Coca cola as well as Pepsi are dealing into
different countries approx 200 all over the world. with the help of super
markets, cafes, vending machines, gas stations, movie theaters and so on.
Hence, it is recognized that there is not big variation among availability of
Coke and Pepsi.

Continued...
Promotion
Coca Cola: Due to fierce competition at the place of market they are
applying different types of policies to fulfil requirement of large number
of consumers.
Pepsi: This company includes different promotional strategies like sales,
promotion, direct marketing and public relations.

Continued...
People
Coca Cola: In the context of older days a company concerned about their
clients and them selves but in modern era they are connected with employees,
shareholders, press or media, associates and common people are important to
accomplish organizational goals and objectives.
Pepsi: There are consisting those people or staff members that connected
with them. Pepsi is multinational company so they have many employees,
consumers, competitors and shareholders who plays significant role to
accomplish organizational goals and objectives.

Continued...
Process
Coca Cola: Coca Cola is most successful organisation due to interact in
directly manner and transact with clients regarding to several methods and
tools.
Pepsi: To conduct various operations of Pepsi focus on their two essential
sources for production and then deliver to ultimate consumer base by retail
chain to meet with large client base and select different allocator that can
reach at large consumer base.

Continued
Physical Evidence
Coca Cola: There are defining about the those factors that affect to
purchasing power of consumer regarding to products and services.
Pepsi: It is defined that merchandise and services of this company
attract to big amount of clients. It is recognised through their look
and logo is person decent to make its own position in market.

Marketing Plan
Marketing Plan is defined as a plan
which is prepare by every
organization in order to develop
strategy to promote their new
products. This plan defined
about the overall information of
marketing strategy in respect to
upcoming year.

Continued...
Executive summary: The coca cola company introduce new product in
reference to target more people and increase market share.
Vision and Mission: The actual mission of respective company is to give
best drinks that refresh their body. To encourage instant of hope and
happiness with the help of our trade name and cations. To make value
and kind a variation they covers market share and facilitate fruit juice to
its customers.

Continued...
Objectives: “ The main objective of the company to provide healthy drink to people and
increase profitability in effective manner.”
Marketing Mix for fruit juice: To analyzing of their business situation it is important to
apply marketing mix in efficient manner. To introduce their new product of fruit juice to
improve their profitability. There are defining all factors of marketing mix in detailed
manner regarding to new product of Coca Cola.

Continued...
SWOT Analysis
Strength
 The strength of the company to provide products on affordable
price with good quality.
 They are conducting their business activities in all over the world.
Weakness
 Coca cola have not uniqueness in compare of their competitors.
 The main weakness high cost of transportation.

Continued...
Opportunities
 To cover market introduce drink products in different flavours.
 It provide a way to health conscious individuals.
Threat
 They have rivals such as Pepsi.
 Variation of economy into the nation.

Continued...
Market Evaluation: To launch new product in the market that time need to
analysis of marketing activities in effective manner. It is based on
marketing plan because before introduce company prepare plan where
understand of failure and success of new product.
Marketing Budget: It analysis the company to know cost in marketing plan
and understand which methods apply by them. The particular budget based
on the fruit juice and how to launch and calculate cost.

Continued...
Marketing budget ( Amount in £ )
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 2500 5000 7000 8000 12000
Investment 3000 5000 10000 22000 18000
Total 5500 10000 17000 30000 30000
Marketing outlay
Promotion or advertisement 12000 12000 13000 15000 16000
Sale activity 4000 5000 6000 6000 8000
Direct selling activity 3000 7000 3000 4000 5000
Total 19000 24000 22000 25000 29000

Continued...
Marketing Tactics: It is a strategic actions which can help to any organization in direct
promotion of their products. It will help in achieve marketing goals and provide high level
ideas. In the context of Coca cola inform to customers regrading new products.
STP Analysis: It states that the STP analysis has been categorised into three parts which is
segmentation, targeting and positioning. In the context to Coca Cola to recognize of the
market segment for different clients to target customers.

Continued
Return on investment: To get return on their investment analysis
business activities and get successful position in particular market
segment. With the help of this approach Coca Cola understand the
profitability.
Expansion: It assist a company to intensify of their market to meet
with the firm and capable to earn more profitability.

Continue...
Consumer Response: It is most important things which is know the response
in deference to new products of a company. If this will be positive than
produce goods and sale out through different distribution channel.
Strategic Actions: The company Coca Cola for their new product of fruit
juice prepare strategic plan then take appropriate action. These actions
based on the UK market and provide good opportunities to company in
reference to beat the competition.

Continued...
Measuring for monitoring and evaluating progress: To measure and
monitor of marketing plan of Coca Cola can be considered few
measures in reference to achieve the objectives. The particular plan
can be determined by management information system, monitoring
requirement as well as preferences of the customers. The action plan
will assists the manager of Coca Cola to determine and measure in
effective manner to achieve its objectives. Therefore, it will also aids
firm to achieve sustainability for long duration.

Conclusion
From the above discussion it has been concluded that in present time
marketing plays important role for a company and sale out goods
and services to provide satisfaction to customers. There are
developed marketing plan for Coca cola to introduce new product
and compare with Pepsi to develop strategies.

REFERENCES
Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief
introduction. Bedford/St. Martin's.
Clow, K. E. and James, K. E., 2013. Essentials of marketing research:
Putting research into practice. Sage.