Marketing Mix of Coca Cola and Pepsi

Marketing
Essentials
Activity 2

Table of content
• Introduction
• Marketing mix of different companies
• Marketing mix of Burberry and Armani
• Marketing plan
• Conclusion
• References

Introduction
In the modern era, marketing is a process of absorbing expected
customers and clients in products and services. For this presentation
selected company is Coca Cola which was introduced by John Stith
Pemberton. It is American based multinational company and dealing in
soft drinks and other products. The main aim of the presentation to
present procedure of marketing to accomplish goal of organization and
determine various strategies. There is a prepared marketing plan that
applies 7Ps to gain more advantage

Marketing mix of different companies
This defines a group of different
variables that are using by
company to combine and control
to target market to get desired
response The main aim of
marketing mix to spread out
their business as well as
profitability by using factors of
marketing mix.

Marketing mix of Coca Cola
and Pepsi
The plan of marketing different of both companies Coca cola and Pepsi.
Both are famous as brands and listed into Forbes list as “The world's
most valuable Brands”. The position of Coca Cola is on 4th place and
Pepsi in on 28th. Hence, it is understand that both companies preparing
effective strategy in order to compare difference with rivals.

Continued...
Product
Coca Cola – Company has a number of goods collection such as various
kinds of energy drinks, cola drinks, and healthy juices etc.. It is leading
to soda in almost 200 countries. In present time coca cola is also known
as the famous drink of all time due to number of drinks such as coca cola
classic.
Pepsi - Pepsi is the largest soft drink player in overall world and applies
several strategies and tactics to compete in a competitive environment.