Marketing Essential: Roles and Responsibilities, Marketing Mix, and Marketing Plan for ZARA
VerifiedAI Summary
This document discusses the important roles and responsibilities of the marketing function, how different organizations apply the marketing mix to achieve business objectives, and a basic marketing plan for ZARA. It explores the interrelation of marketing with other departments in an organization and highlights the marketing strategies used by ZARA to establish a strong brand image. The document also provides insights into the elements of the marketing mix and their application in the marketing planning process.