Compare the ways in which different organisation apply the marketing mix to the marketing planning process to achieve business objective.8 P4. This report is based on roles and responsibilities of marketing function and |marketing |strategy | refers to the process of promoting products and services in order to attract customer and retain them for long period of time(Ajami and Goddard, 2013). This report is based on roles and responsibilities of marketing function and |marketing |strategy | refers to the process of promoting products and