Marketing Essentials

This presentation provides an overview of the key roles and responsibilities of marketing functions in an organisation. It also explores the roles and responsibilities of marketing that are related to the organisation. The presentation focuses on McDonald's as a case study to understand the marketing strategies of a leading food company.

MARKETING
ESSENTIALS

CONTENT
• Introduction
• The key roles and responsibilities of marketing functions in an
organisation.
• The roles and responsibilities of marketing that are related
with organisation.
• Conclusion
• References

CONTENT
• Introduction
• The key roles and responsibilities of marketing functions in an
organisation.
• The roles and responsibilities of marketing that are related
with organisation.
• Conclusion
• References

INTRODUCTION
Marketing is considered as a crucial process in which
goods are brought and sold in respect to satisfying
the needs and wants of people at market place. For
this particular report McDonald's is the choose
company, who deals in hamburger and fast food
restaurant chain. This is world's most leading food
company in United Kingdom, who is famous for
providing variety of food products to their
customers in terms of gaining profit and growth.

The key roles and responsibilities of marketing
functions in an organisation.
Marketing is defined as the philosophy of management which represents that each
business firm is concern on identifying the different needs and wants of people at
market place as to satisfying them in appropriate manner. Successful execution of
marketing function are useful in presenting new and innovative products at market
area, which are more compelling in increasing the competitive advantage.

Roles and Responsibilities of firm
Roles and responsibilities of marketing
functions:
 Customer services
 Market information
 Financing
 Risk Taking
 Product distribution
 Product design and development
 Packaging and labelling
 Standardization and grading
 Market planning
 Exchange functions

The roles and responsibilities of marketing
that are related with organisation.
Every business associations are concerned around attempting different
roles and responsibilities as keeping in mind the end goal to
accomplish desired objectives and goals.
Some major departments and their roles are associated as below:
 Marketing and HR Department
 Marketing and IT Department
 Marketing and Sales Department

CONTINUE...
Marketing and HR Department: McDonald's is highly concerned on dealing with their
human resources so as to giving quick and satisfactory services and products to
their potential purchasers who are ready to taking advantages of new and
innovative items.
Marketing and IT Department: In the present current situation marketing and IT
Department performs effective role with a specific end goal to performing
admirably within the market place.
Marketing and Sales Department: McDonald's apply different tools and strategies in
regard to making appropriate improvement in their operations, promotions and
selling plans.

Roles and responsibilities related
to McDonald's
McDonald's plays different roles and responsibilities at market place,
in which some are described as below:
 Marketing & Research
 Product Development
 Market Segmentation
 Sales
 Communication

CONCLUSION
As per the above discussion, it get analysed that marketing plays a vital role in growth
and success of business association. While implementing promotional and
marketing campaigns managers are required to fulfil their roles and responsibilities
in an effective manner.

REFERENCES
Musibau, A.A., Oluyinka, S. and Long, C.S., 2011. The relationship between
strategic planning and the effectiveness of marketing
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Technology. 2(5). p.390.
Ogunmokun, G.O. and Tang, E.C.H., 2012. The effect of strategic marketing
planning behaviour on the performance of small-to medium-sized
firms.International Journal of Management.29(1). p.159.
P. Crick, A. and Spencer, A., 2011. Hospitality quality: new directions and new
challenges.International Journal of Contemporary Hospitality
Management.23(4). pp.463-478.
Papasolomou, I. and Melanthiou, Y., 2012. Social media: Marketing public
relations’ new best friend.Journal of Promotion Management.18(3).
pp.319-328.