Marketing Mix and Marketing Plan for Cadbury

Marketing
Essentials
Activity-2

Content
 Introduction
 Marketing mix Definition
 Comparison of marketing mix of Cadbury and Nestle
 Marketing plan Definition
 Marketing plan for Cadbury
 Conclusion
 References

This presentation describes the marketing mix of two multinational
companies deals in same sector in order to upgrade their existing offerings
according to market needs and rivalry’s strategies. Along with this,
definition of marketing plan and its making for Cadbury has been also
discussed.
Introduction

Marketing mix
Marketing mix can be defined as a tool which is used by the
organisations to evaluate the business activities. It contains various
set of actions or tactics which helps a company to develop its brand
and products. This is adopt by various organisations so that they
will be able to better understand their organisational conditions and
can adopt required changes. There are various factors which are
included in the marketing mix which includes product, price,
promotion, place, people, process, and physical evidence.

Elements of Marketing Mix
Product: It can be understand by those goods and service which are
offered by an organisation to their customer in order to earn profit
and satisfied them. An organisation needs to identify that which
products is on high demand, which type quality their customers
wants from them.

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Promotion: This factors refers to that activities which are followed by
the organisation to aware and attract a large number of customers
regarding to their products and services. There are various
promotional options which can adopt by an organisation which
includes sales promotion, direct marketing, advertising and many
others.