Marketing Mix and Marketing Plan for Cadbury

Marketing
Essentials
Activity-2

Content
 Introduction
 Marketing mix Definition
 Comparison of marketing mix of Cadbury and Nestle
 Marketing plan Definition
 Marketing plan for Cadbury
 Conclusion
 References

This presentation explains the marketing mix of two organisations engaged in
similar sector in order to update their existing products and services to
survive in competitive market. It also discusses the marketing plan for
Cadbury to make their new products more successful in market within
shorter period of time.
Introduction

Marketing mix
Marketing mix is defined as a set of tactics, actions or techniques
which is used by a business organisation so that their brand and
associated products can be advertised in market in an efficient
manner. This is a vital marketing tool which includes all those
important elements that impacts the demand of product offered by
Cadbury.