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Marketing Essentials Assignment Solved - (McDonald)

   

Added on  2020-10-22

13 Pages4084 Words362 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function of McDonald......................................1P2 The way roles and responsibilities of marketing relate to the wider organisational contextof McDonald...............................................................................................................................3TASK 2............................................................................................................................................5P3 Comparing ways in which McDonald applies marketing mix to marketing planningprocess.........................................................................................................................................5TASK 3............................................................................................................................................7P4 Producing and evaluating a basic marketing plan for McDonald.........................................7CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11

INTRODUCTIONIn a economy, different business organisations are established with a specific goal to earnmaximum profit and growth easily. In this procedure, marketing play a most important rolewhich is uses to maximise profitability and income of firm. Marketing is basically uses topromote new products and service of an organisation in target market or in front of audience. Itincludes numerous activities for increasing sales of products and services properly (Baker andSaren, 2016). This project is based on McDonald which is world's largest fast food company.This organisation was established in the year of 1940 by Richard and Maurice McDonald. Firmhas around 36,900 outlets in worldwide in which several employees provide their effectiveservices to customers. This report include Roles and responsibilities of the marketing functionand the way in which marketing activities are related to the organisational functions. It alsodetermine marketing analysis process and evaluation of a basic marketing plan for McDonald. TASK 1P1 Roles and responsibilities of the marketing function of McDonaldMarketing is a most specific concept that helps to build positive relation with customers.McDonald is a multinational fast food organisation that provide their effective products toseveral customers. In this procedure, it is required that they introduce their services properly inmarket in order to maximising their sales easily. There are different role and responsibilities ofmarketing function of McDonald is given below - Marketing analysis – Marketing is a most specific business process which is basicallyuses to analyse customers requirement and need properly. Main objective of this procedure is toprovide quality product and services in target market. Through this, firm can easily get higherbenefits and desirable outcomes as well. Marketing analysis is a most important activity thathelps to examine market condition and demand for specific products. After analysing all theseapproaches, employees of McDonald provide their quality services to target customers. It ishelps to build positive relation with target customers for getting long term benefits as well asadvantages easily (Brady, 2014). Pricing – In a business organisation, cost of products play a most important role in orderto capture customer's attention easily toward their services. Marketing executive of firm help inanalysing competitive cost of specific products in target market. Through this, McDonald can1

make desirable modification in their costs. Main objective of this process is to increase sales ofproducts in target market. This is responsibility of marketing executive to monitor targetcompetitors and their marketing planning. Through this, McDonald can easily build impactfulstrategy to getting higher competitive advantage easily. McDonald always provide qualityproducts to their customer on affordable costs because this is a most effective promotional toolof firm. Selling – In a business organisation, marketing play a most important role to analysingseveral activities of market. In this process, they examine customer's demand and theirrequirement to provide them quality products and services easily. Through this they can easilymaximise sales and profitability of firm in effective manner. By increasing sales level ofMcDonald, they can easily build positive images and goodwill in target market. For this,management of firm needs to make positive changes in their business activities and strategies ascost effective method, quality services and impactful promotional strategies that assist inmaximising sales and profitability of firm (Chamorro-Mera, Miranda and Rubio, 2014). Promoting – For a business organisation, it is require to implement effective promotionalactivities to introduce their services easily in market. McDonald always uses impactfulpromotional strategy to capture customers attention easily toward their services. In thisprocedure, marketing executive provide their own contribution to promote products easily intarget market. In this procedure, it is require to analyse particular areas in which customers hasmaximum demand for specific product. After this, they needs to promote their activity tomaximise sales and profitability easily. In this procedure, they can use different promotionaltools as advertising, e-marketing and online servicing as well. Financing – In a business firm, it is require to manage funds and capitals properly tooperate business activities in effective manner. Through this, they can easily make positivechanges in their products and services on the bases of customer's demand and their requirement.McDonald is a well known fast food organisation that provide their quality service in severalcountries. In this procedure, they needs to implement advancement in their services to maximiseoperational business approaches positively. All these business activities required appropriatefunds to utilize them in effective manner (Fazlollahtabar, Aghasi and Forte, 2012). Management of services – In a business organisation, it is essentials to provideappropriate products and services to customers on the bases of their requirement and need. For2

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