Assignment on Marketing Essentials of Cadbury
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Added on 2020-07-22
Assignment on Marketing Essentials of Cadbury
Added on 2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibility of the marketing function...............................................................1P2 How Roles and responsibility of the marketing relate to organisational context..................4TASK 2............................................................................................................................................6P3 Marketing mix to the marketing planning process................................................................6TASK 3..........................................................................................................................................10P4 Marketing plan for firm.......................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13
INTRODUCTIONIn a business organisation, marketing play a most important role to provide specificinformation about market position, customer's demand as well as need. This is mention as amanagement procedure in which firm distribute their products and services to consumers. For abusiness organisation, it is require to realise importance of firm and customer's relation to gettingappropriate and desired profit easily. In this procedure, company needs to manufacture qualityproducts and services to provide higher satisfaction to customer's easily. Through this firm caneasily get effective growth, income as well as long term benefits (Berkowitz, 2016). This projectreport is based on Cadbury which is British largest confectionery brand. This organisation wasfounded in the year of 1824 by John Cadbury in Birmingham as a selling store of tea, coffee aswell as further chocolate drinks and now it is second largest confectionery brand, provides itsproducts and services in world wide. This firm is basically produce several products but key oneare Dairy Milk, Crunchie, Caramel, Boost, Picnic etc. This report is based over several role andresponsibility of marketing as well as how these are related to Cadbury's context. It is alsodiscussing about marketing mix of organisation with its major competitor. At last it representevaluation of basic marketing plan of Cadbury. TASK 1P1 Roles and responsibility of the marketing functionIn a business organisation, it is require to use modern marketing process to increase salesand growth of firm easily. In this process, marketing functions play their own role andresponsibility to create positive image of firm in target market. These kind of things always helpto build appropriate customers chain with specific brand and its products. Cadbury is amultinational brand and they also uses appropriate marketing strategy to build their own image innew market. There are specific purpose as well as role or responsibility of marketing are givenbelow - Purpose of marketingCreate brand image – Marketing is a effective tool that helps to create appropriate brandimage at a target location. Brand always helps to provide foundation to a firm easily.Cadbury build their own brand awareness at multinational level through impressivemarketing procedure (Brassington and Pettitt, 2013). 1
Build relation with target audience – For a firm, it is require to make positive relationwith target customers to getting long term benefits easily. Cadbury also uses this processto build effective and strong relation with their world wide customers. Organisation usesdifferent marketing tools as create relation with consumers through internet and socialmedia, use blogging system and make effective followers of company through new ideas.Industry expertise – Cadbury is a multinational brand and they uses different tools toincrease industry expertise through marketing procedure. In this process, they useblogging, social media networking and Internet activities to engage with new industries. Drive traffic and create sales – For a business organisation, it is require to createeffective marketing activities to convert traffic toward their services and goods. Thesekind of things always helps to increase sales and profitability of firm in appropriate way(Desai, 2013). Roles and responsibility of marketingAnalyse target market and customers – Marketing is an appropriate tool that helps toanalyse target market and audience for firm. Through this process, Cadbury easilyimplement their operational and business strategy at a specific location. This processbasically helps to increase organisational values at a particular place according tocustomer's demand. These kind of things helps to increase competitive advantages inmarket easily. In this process, marketing manager helps to gather appropriate informationto formulate their strategy according to this.Examine customers and market need – After analysing target market and audience, itis require to examine their demand or need for specific products. This a major componentthat impacts directly on product's sales and distribution procedure. Cadbury alwaysproduce their goods and services according to customer's demand or their expectation.Through this process they easily increase their selling level as well as marketing share.Marketing always helps to analyse such type of information to create positive relation oforganisation with their target audience (Dibb and Simkin, 2013).Marketing and advertising strategy – For a business organisation, it is require to makeimpactful strategy to grab various opportunities easily. After analysing target market orcustomer's demand, Cadbury formulate their effective strategy to getting desiredoutcomes easily. In this process, proper marketing tools and different advertising policies2
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