Marketing Essentials

This presentation explores the 7P's of marketing mix and focuses on the comparison between Cadbury and Nestle. It also discusses the different tactics applied by Cadbury to demonstrate how objectives can be achieved.

Marketing Essentials
(7P’s of marketing mix)

Content
Introduction
Comparison between Cadbury and Nestle
Conclusion
Different tactics applied by Cadbury to demonstrate
how objectives can achieve

INTRODUCTION
• The 7 P's of marketing mix started with product, price, place,
promotion, further the marketers get aware about the market or
business, three more have been added they are people, process,
physical evidence.
• Cadbury biggest competitors are Hershey's and Nestle.

Comparison between Cadbury and
Nestle
Marketing Mix Elements Cadbury Nestle
Product Cadbury Diary Milk, 5 Star,
Temptation, Bourneville, Oreo,
bournvita biscuits, Cadbury
Cocoa.
Nescafe, Maggi, Milky bar,
KitKat, Milkmaid, bar-one,
Milo and Nestea.
Price Cadbury use Cost plus pricing
and Demand based pricing as
they are more accurate and
reliable.
Nestle use Varied pricing
strategies, The products prices
are varying from affordable to
premium or super premium.
Place Cadbury makes sure that there
products must available all over
the world.
Nestle have large and global
distribution network which
helps to maintain its global
presence.

Continue
Promotion Cadbury promote their product
through various promotional tool
such as advertising, online,
newspaper, radio and posters.
They promote their products
through digital marketing,
social media and various other
platforms.
People Cadbury target all age of people. Nestle mainly focus on middle
class people.
Process The process of Cadbury are
continuously reviewed to ensure
the smooth functioning of
Cadbury.
Nestle is manufacturing their
products by using better
technology.
Physical Evidence The Cadbury have number of
customers that measures the
received value of product.
Nestle has create a better
evidence by setting up the
coffee corners with their logo in
vending machines.

Different tactics applied by Cadbury to
demonstrate how objectives can achieve.
• There are different market tactics which are applied by
organisations to be competitive in the market.
• These marketing tactics helps the business to attract the
customers and also help them to retain the customers which is
been affected due to COVID 19 and Brexit.

Conclusion
 From the above information it is been concluded that there are
various marketing tactics that help the organisation to increase
their strength and build their position in the marketplace
during COVID 19.
 The company have to follow the strategies to build the
reputation in the market and attract more and more customers
towards the products in pandemic.

References
Kang, J. Y. M. and Kim, J., 2017. Online customer relationship
marketing tactics through social media and perceived customer
retention orientation of the green retailer. Journal of fashion
marketing and management: an international journal.
Fotiadis, A., Mombeuil, C. and Valek, N. S., 2018. Designing and
implementing a marketing plan. In The Emerald Handbook of
Entrepreneurship in Tourism, Travel and Hospitality. Emerald
Publishing Limited.
Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
Gesualdi, M., 2019. Revisiting the relationship between public
relations and marketing: Encroachment and social media. Public
Relations Review. 45(2). pp.372-382.

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