Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing Mix
• Marketing Plan
• Conclusion
• References

Introduction
Marketing is considered as a collection of overall activities that are
undertaken through firm to promote, sell, deliver value for satisfying the
consumers requirements into market area. This is aimed at identifying the
whole in accomplished requirements of target marketplace. Mainly it
plays role of ascertaining and examining the size of the market as well as
the potential of profitability.

Marketing Mix
Marketing mix is considered as a set of tactics, actions that is utilise
through firm in order to promote their products, services, brand etc.
into market place. This is the accumulation of marketing tools that is
applied by company to pursue objectives into target market area. This
includes 7P's such as products, price, place, promotion, people, process
and physical evidence.