Marketing Essentials: A Comprehensive Guide to McDonald's Marketing Strategies

MARKETING ESSENTIALS

TABLE OF CONTENTS
Introduction......................................................................................................................................1
LO 1.................................................................................................................................................2
P1 explain the key roles and responsibilities of the marketing function.....................................2
P2 how roles and responsibilities of marketing relate to the wider organisational context........5
LO2..................................................................................................................................................8
P3 Compare how organisations use the various elements of the 7Ps marketing mix in the
marketing planning process to achieve business objectives........................................................8
LO3................................................................................................................................................10
P4 Produce and evaluate a basic marketing plan for an organisation........................................10
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

EXECUTIVE SUMMARY
Marketing management is the process of planning and implementation of various tactics of
marketing. This process includes various type of marketing function of organization which helps
in the development of the organisation and as it required in larger strategies which include
market research, introducing marketing plan and developing product with strategy of advertising,
promotion, distribution for sale, customer service and public relations.. In today`s world
marketing function is very essential to growth and it is difficult to ignore this function. A
company survival is depending upon their marketing efforts.

Introduction
The present study is focussing on the importance of marketing in McDonald’s which is planning
to expand its business at various locations nationwide. Its main objective is to generate revenue
by providing high customer satisfaction. The report will discuss the various roles and
responsibilities of marketing manager and its interconnection with various other organizational
functions. Once the marketing plan is working various responsibilities are given to different
individual and plan can be implemented. There is various systems which are obtaining feedback
from customers. It ensures it achieve its target by tightly controlled and by proper marketing
budget.
1