Marketing Essentials

Marketing Essentials

Table of content
 Introduction
 Comparison of how different organisations apply the marketing mix
 Produce and evaluate a basic marketing plan for an organisation
 Conclusion
 References

Introduction
In every organisation marketing plays an essential role in establishing
relations among clients as well as the firm offering in marketplace.
It is considered as a set of activities that are undertaken through
organisation for promoting their product and services. In this PPT,
marketing mix of two companies are compared and strategic
marketing plan are produced in order to launch new products.

Comparison of how different organisations
apply the marketing mix
Marketing mix is considered as a placing the appropriate products at
correct time. This basically concentrates on consumers satisfaction
as they has various desired from the product of the firm.
Product : Sprite, fanta, diet coke etc.
Price: Competitive pricing strategy. Its pricing strategy is based on
building brand loyalty among their consumer base