Marketing Essentials: Introduction, Marketing Mix, Marketing Plan, Conclusion

Marketing
Essential

Cover Content
Introduction
Marketing mix
Marketing plan
Conclusion

Introduction
Marketing is the process of maintaining relationship
with customers and identification of their needs
and desires and channelising all its effort towards
fulfilment of need to attain customer satisfaction.
Marketing is essential to all type of business as it
allows to communicate with target customers
effectively. Marketing is essential for promoting
product in the target market through
advertisement, public selling etc.

Marketing mix
Marketing mix is defined as foundation model for business which
contain four P's that helps an organisation to achieve their
objective by formulating effective strategies such as . It includes
price, place, promotion and product through which it is easy for
organisation to make effective decisions regarding to launch a
new product.

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Product-Coca-cola is a well known organisation in
beverage industry that provides wide range of
products. It includes energy drink, juice, cola
drinks and many more which determines that they
cover large area of market by satisfying the needs
of customers.

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Price-Coca-cola is facing tough competition in drink
market so it is essential for them to decide
effective price that helps to gain positive results
through attracting more number of customers.