Marketing Essentials Assignment : Apple and Google

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
P1Key roles and responsibilities of marketing function.............................................................1
P2 How roles and responsibilities of marketing relate to the wider organizational....................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is an broad concept for company for promoting as well as advertising products
in front of customers. Basically it is used by firm to create as well as satisfy customers by
understand their needs. Thus, it can be said that marketing is premier components which bring
various innovative ways to invite as well as attract number of users (Hamilton, 2011). Along
with this, it refer to different activities which relate with buying, advertising, selling and
distributing products to customers. Present report is based on Coca-Cola, was biggest and
famous brand after Apple and Google. This company offer different drinks to their customers in
over the world. Current assignment discussed about various key roles and responsibilities of
marketing functions and its relation with organization in order to attain desirable goals and
objectives.
P1Key roles and responsibilities of marketing function
Concept of marketing:
Marketing play as an important concept which used by the company to analyse the
customers needs and wants and at the same time also build better relationship by providing them
quality products and services. The main purpose of marketing concept is to satisfy customers
needs by fulfilling their requirements. In this context, there are some marketing concept with
current and future trends: The production concept: It is one of the important concept which relate with the
manufacturing of the quality products and services. Along with this, number of customers
are willing to pay low price for quality products,. Thus, Coca-Cola produce high quality
drinks at affordable cost which may leads in enhancing the customers demand. The product concept: Under this concept, customers are attract towards the new and
innovative products as manager of Coca-Cola focus on making quality products in order
to invite them towards their services. In this, manager appraise product quality to increase
their profitability. The selling concept: This is also an important concept in which company promote their
products in market with the aim of influencing customers to buy its products (Joshi,
2012). In context of Coca-Cola, they also use effective selling tactics and tools to
enhance their overall sales at market.
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