Marketing Essentials Assignment (ALDI)

   

Added on  2020-06-04

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Marketing Essentials
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INTRODUCTIONMarketing is an vital process for each and every firm to selling and buying goods andservices. Basically it is an effective tools which include customers demand, understand marketplace and many more which leads in increase the customers consciousness towards companyproducts (Jones and Rowley, 2011). By this, organisation can attract more customers byproviding them better quality services. It assist in getting competitive benefits in appropriatemanner. By using marketing tool firm exchange better relation with their customers by providingthem better services. One of the main advantage of marketing is that company easily enhancetheir performance level and at the same they also increase their production process at marketplace. Current assignment is discussed about ALDI, which is one of the famous retail firm. Theyprovide household products to their needs and wants. Additionally, some roles andresponsibilities of marketing are evaluated under this report. Along with this, marketing mix isconsidered by company which is beneficial for them to increase their sales and profitabilitymargins. Lastly, marketing plan also takes place in this assignment which leads company inattaining their set goals and objectives. TASK 1P1 Key roles and responsibilities of the marketing functionIn today's time marketing is an important tool and technique in which company earnlarger profitability in an effectual manner. By this firm easily attain set end targets andobjectives. Along with this, marketing helps in communicating with customers by providingbetter entire information about the company and its products (Papasolomou and Melanthiou,2012). By using this tool manager of ALDI maintain better relation with this customers byproviding them quality services. Along with this, it firm use effective marketing strategy thenthey easily attain high growth at market place. It aid in boost brand image of the company atmarket place. Furthermore, the main objective of marketing is to increase sales and level ofproduction by providing different varieties of products to its customers. The concept ofmarketing is also beneficial for ADLI as it helps to attain goals of company in gain competitiveadvantage at marketplace. In addition to this, there are some roles and responsibilities ofmarketing function considered by ALDI which aid them in improving the overall performance ofcompany. All these roles are as follows:1
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Marketing research: This is one of an important role of marketing for businessorganization to evaluate relevant information of customers and market place. By thismanager easily determine their demand towards company products and services (Bakerand Magnini, 2016). Marketing research play important role in making an effectivemarking plan which helps in achieving set goals and objectives in suitable manner. Themain focus of undertaking marketing research is to assess as well as find out the potentialclients. By this, company can easily make and allure more customers to buy products andservices to satisfy their needs. In this context, ALDI also considers and do marketingresearch in order to determine market trends and competitiveness in market which helpcompany to serve their services in effective manner and attain better response by theircustomers at market place.Promotion: It is important and prime function of marketing which aid in increasingcustomers awareness towards company services. By using this function ALDI easilyincrease curiosity in customers mind about the products. It helps in increasing positiveimage at market which contribute in enhancing the overall sale of the company at marketplace. One of the main advantage of using promotional activities is to enhance sale ofcompany and also attain better profitability level at market (Hauer, 2011).Distribution: It play important role in function of marketing through which companyserve their services. For attaining better results it is crucial for firm to use effectivestrategy to improve their customers demand. In this manager have to use effectivedistribution channels to invite larger number of customers. By this ALDI maintain theirprofitability level at market place and also enhance their sales.Marketing information management: The another essential function of marketing usedby company is marketing information management . This helps organisation to managetheir entire information and operations in a systematic manner. This assist company toaccomplish their set goals and objectives in allotted time frame. (Nguyen and Simkin,2012). The main objective of MIS is to gather data and data towards market trends andcustomers also. By this ALDI, easily enhance their overall sales volume in mostappropriate manner.Product and service management: This function is also important for businessorganization to manage entire activities of marketing department. With this assistance,2
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