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ESSENTIALS INTRODUCTION 1 Task 11: Roles and Responsibility of Marketing

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This function helps to Cadbury in offering better and quality product and it offers more than one product so this function give direction for attract packaging of goods. Marketing has main role is adapting right price because price is very important element so it fix fair and reasonable price of product according to size and quality for attract customer and provide satisfaction to customer (Mukherjee and Shivani, 2016). Marketing function is interrelate with all functions of Cadbury:- Marketing with production – Both function is closely related because

ESSENTIALS INTRODUCTION 1 Task 11: Roles and Responsibility of Marketing

   Added on 2021-01-02

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MARKETING ESSENTIALS
ESSENTIALS INTRODUCTION 1 Task 11: Roles and Responsibility of Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11. Role of marketing and how its interrelate with other function...........................................12. Key roles and responsibility of marketing function:-.........................................................23. How roles and responsibility of marketing related to wider organization context:-..........24. Analyse roles and responsibility of marketing in marketing environment :-.....................36. Significance of interrelationship of marketing function with other :-................................57. key elements of marketing function and interrelate with other function:-.........................5TASK 2............................................................................................................................................71. Comparison of private and voluntary organisation based on 7P's......................................72. Different tactics applied by organisation to achieve business objectives...........................9TASK 3..........................................................................................................................................101. Develop a basic marketing plan.......................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONMarketing is process of selling products by interacting directly or indirectly withcustomers. Main objective of marketers is to satisfy customers and meet their expectations. It isone of the factor or unit to achieve business objectives. Present study lay emphasis on Cadbury.It is one of favourable brands of confectionery items. Its headquarter is in London. John Cadburyis founder of company. There are approx 71657 employees are working in Cadbury. This reportwill be cover about marketing functions, role and responsibilities of marketing functions and itsinterrelation with other functional units. It also outlines about marketing mix in context ofmarketing environment. This unit also frames a basic marketing plan for Cadbury (Pogorelova,2016).Task 11. Role of marketing and how its interrelate with other functionMarketing is function that research to markets for improve and promote their product. itis an important function of Cadbury. It play vital role in an organization. Its main purpose ismake to plan about market and its develop product. It research to market foreconomic growththrough improve their product and conducting customers. It find customer taste, fashion, trendand behaviour then improve product.Marketing makes demand of product and services. So its helps in industrial growth and itcreate employment opportunities.This function helps to Cadbury in offering better and quality product and it offersmore than one product so this function give direction for attract packaging of goods. Marketing has main role is adapting right price because price is very important elementso it fix fair and reasonable price of product according to size and quality for attractcustomer and provide satisfaction to customer (Mukherjee and Shivani, 2016). Marketing function is interrelate with all functions of Cadbury:-Marketing with production – Both function is closely related because both work isinterdependent like production department has need of raw material and it fulfill throughmarketing function. It also research market and give idea for improve product according tocustomer choice and fulfil their need and its helps in increase productivity and profitability.Marketing with sales –marketing is direct inter relate with sales department because its analyseneed of customers and then give information about customer choice, trend and fashion to sales1
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department for supply in different area and it helps in exchange their product or services withmoney and it create profitability(Alvesson, 2018).Marketing with finance- finance function play vital role in Cadbury. Because marketingfunction has always need of money for research and other work. Without finance marketing can'tdo work. So marketing get money and finance from finance function so both are majorlyinterdependent with each other.2. Key roles and responsibility of marketing function:- Gathering and analysing information – marketing function play vital role in collectinginformation about market competition, customer choice, quantity and price fixation of procduct.All these informations help firm in satisfying needs of customers.Marketing function has main responsibility is tocollect information in proper way forprovide satisfaction through fulfil customer needs and also find best opportunity for expandbusiness and sales of Cadbury (Larimo and Kontkanen, 2017).Product designing and development – marketing function has main role in makeattractive design of product for increase their selling. Its helps in development of organizationand face to competition. Because if design is attractive, so its helpful in attract customer andincrease sales.Marketing functuion of CADBURY has responsibility is design of product in attractivemanner after research of market like competitors packaging and alsoevaluate design that weakand unattractive after that they has to change and improve their product design (Caraher, 2016). Make marketing budgets – marketing has also function of make budget and its is mainrole of marketing because it make plan about next year budget in advance and also plan aboutthat what type of investment give return.Marketing function of CADBURY responsibility toward make budget they has to makebudget in proper and systematic way and purchase raw material in cheap rate with quality. Itsmain responsibility is that produce quality and attractive product with low cost and increaseprofit and productivity.3. How roles and responsibility of marketing related to wider organization context:-a).Marketing and HR – marketing direct interrelate to human resource department becauseHR recruit skilled and efficient employees for marketing and then provide training and2
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