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Marketing Essentials Assignment | Your Destination

   

Added on  2020-06-04

17 Pages4623 Words55 Views
Professional DevelopmentMarketing
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MARKETING ESSENTIALS
Marketing Essentials Assignment | Your Destination_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1LO 1 (MEMO).................................................................................................................................1P1) key roles and responsibilities for marketing officers and structure of marketingdepartment...................................................................................................................................1M1) Roles and responsibilities of marketing in its environment................................................4P2) Importance of marketing officers' roles for expansion on 'Your Destination'......................4M2) Significance of interrelation of marketing with other functional departments...................5D1) Critical evaluation on elements of marketing functions and relation of marketing withother functional departments.......................................................................................................6PART 2............................................................................................................................................6LO 2.................................................................................................................................................6P3) Comparison of marketing mix to planning with other destinations.....................................6M3) Marketing mix elements of 'Your Destination'...................................................................8LO 3.................................................................................................................................................9P4) Marketing plan for 'Your Destination'..................................................................................9M4) Evidence based marketing plan for 'Your Destination'.....................................................11D2) Strategic marketing plan and applying 7ps to achieve its objectives.................................11CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................13
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ILLUSTRATION INDEXIllustration 1: Marketing department structure................................................................................3Illustration 2: Process for marketing plan......................................................................................10
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INTRODUCTIONMarketing essential is significant for appropriate decision making regarding business planand sustaining its position in competitive market. It influences productivity, profitability andcompetitiveness of entity. The present report is based on understanding importance of marketingfor decision making regarding services of 'Your Destination'. It is rapidly growing transportationcompany of UK provides travelling and visiting services a million people of the world. In thisregard, roles and responsibilities of marketing officers for business' expansion plan is todiscussed. Along with this, 7ps for decision making on destination will be introduced impact onmarket position and sustainability of the entity. However, marketing plan for 'Your destination' isto be understood in this assignment. PART 1LO 1 (MEMO)P1) key roles and responsibilities for marketing officers and structure of marketing departmentAccording to given case scenario, it is analysed that 'Your Destination' is growingtransportation company of the country also planning for establishing new branch in Newcastle(Deshpande and et.al., 2017). For this purpose, senior management team is planning forrecruiting two new marketing officers for involving in business plan. Therefore, being marketingmanager of the entity, roles and responsibilities of new appointed officers as well department'sstructure is to be identified as follows:YOUR DESTINATION Date: 13th November 2017MEMOTo: Senior team managementFrom: Marketing ManagerSubject: Understanding roles and responsibilities of marketing managers and this department'sstructure for 'Your Destination'. This Our company is to recruit two new marketing officers for involvement in expansionof 'Your Destination' Therefore, it is required to identify their roles and responsibilities can1
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