Marketing Essentials Assignment | Marketing Mix Assignment
15 Pages4268 Words39 Views
Added on 2020-06-04
Marketing Essentials Assignment | Marketing Mix Assignment
Added on 2020-06-04
ShareRelated Documents
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Roles and responsibilities of marketing function.................................................................1P2: Roles and responsibilities of marketing relate to organisational context.............................3TASK 2............................................................................................................................................5P3: Compare ways to use elements of marketing mix................................................................5TASK 3............................................................................................................................................8P4 Marketing plan.......................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONIn today's world, marketing play an important role in achieving growth and success ofevery organisation thus management mainly need to focused on allocation of funds to marketingdepartment. Marketing is an activity undertaken for the purpose of achieving huge customerstrength (Asaduzzaman, Hossain and Rahman, 2014). It brings beneficial result to company asadopting marketing tools help in understanding marketplace, creating healthy relationship withtargeted customers, identifying the needs of customers etc. McDonald's, a company which dealsin providing fast food products to the people of USA and across worldwide is taken for thepurpose of preparing this report. The project covers the roles and responsibilities of marketingfunctions and its relation with organisational context. The comparison among marketing mix oftwo business organisation is also discussed under this report. TASK 1P1: Roles and responsibilities of marketing functionMarketing function is considered as an important factor which provides an opportunitiesto organisation to grab competitive opportunities in order to achieve desired goals and objectives.Therefore, it is important for very organisation to consider marketing tools in order to attractlarge number of customers. Thus, marketing is essentially tool which McDonald's need to use inorder to make better relation with their targeted customers. It helps management to make aneffective decision regarding charging prices, quality, variety of products etc. after identifying thecustomer's taste and preferences (Clow and James, 2013). Along with this, the manager shouldalso required to adopt strategies in order to determine market conditions. Therefore, in order toachieve desired goals and objectives, the marketing department should required to performseveral roles and responsibilities related with different functions:Product: It refers to anything which is produced and offered in market with a motive ofsatisfying need and wants of customers. A good quality product with an effective prices caneasily attract interests and buying behaviour of customers which generated huge sales andrevenue. Therefore, it is the responsibility of McDonald's to produce and provide qualityproducts which helps in maximising the level of satisfaction of customers. As McDonald's offerswide variety of fast food products thus it is important for them to collect feedbacks from the1
customers regrading the quality, price of products and the changes they want in company'sproducts. Thus, it is important for company to adopt new trends arises in the market.Selling: It is process of delivering goods and services to the customers after chargingcertain prices from them. But before this, the marketing manager need to first choose theconvenient way of delivering products and services. AS McDonald's has large number of outletsthrough out the world through which they can provide their quality fast food products to largenumber of customers (Fazlollahtabar, Aghasi and Forte, 2012). The company also required toadopt door-step delivery in order to maximise interest and buying behaviour of customers andhelp them in removing all difficulties faced by customers. For this,the marketing manager shouldrequired to take an effective decision regarding providing training to their employees so that theycan serve products to customers in McDonald's outlet in more effective and efficient manner.Pricing: It refers to monetary value which is charged from the customers on the productthey sell to their customers. Final price of products affects the profitability of company. Thus, itis important for management to fix an effective and right prices which maximises theprofitability of company as well as increases the level of satisfaction of customers. It can be doneafter identifying the buying behaviour of customers as well as cost incurred in the processstarting from production to delivering it to final customers according to which the manager isable to fix an effective price for their fast food products ans services.Promotion: It refers to an activities which performed with a motive of attracting andinfluencing interest and buying behaviour of customers. Such activities includes makingadvertisements on TV, pamphlets, social media etc. through which the management ofMcDonald's can able to interact and communicate with customers regarding the information ofproducts along with price and quality. Therefore, adopting an effective marketing tools helpcompany to attain huge customer strength and generate huge sales and revenue.Management Information System (MIS): Marketing department is wholly responsible toidentify the taste and preferences of customers according to which the marketing managerformulate an effective decision. The manager need to focus on implementing advancedtechnologies such as MIS in order to collect, analyse and store data which further help in guidingmanager to make an effective decision.Financing: Finance is considered as the backbone of company which allows them toimplement advanced an updated technologies in the process of production and marketing. The2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Essentials of Marketinglg...
|15
|5048
|92
Marketing Essentials of "McDonald's"lg...
|15
|4829
|53
Marketing Essentials of McDonald - Assignmentlg...
|19
|5731
|34
Comparing Marketing Mix of McDonalds and ALDIlg...
|17
|5605
|53
Assignment on Marketing Plan - McDonaldlg...
|17
|5556
|32
ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'Slg...
|16
|5148
|395