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ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'S

   

Added on  2020-06-03

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MARKETINGESSENTIALS
ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'S_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibility of marketing function of McDonald's:...........................................1P2 Roles and responsibility of marketing related to McDonald.................................................4P3 Marketing mix of McDonald's and Burger King:..................................................................6P4 Marketing plan for McDonald's...........................................................................................10CONCLUSION & RECOMMENDATIONS................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONMarketing is a process of management of relationship between buyers and sellers. Theyboth are important elements of the market. It is an activity which includes creating,communicating, delivering and exchanging offers and services that have value for clients,customers, groups and partners (Aaboud and et. al., 2017). Marketing essentials are described asunderstanding and learning basic aspects which are related to management theories, conceptsand methods with actual business scenario of world. The basic aim of marketing is to satisfytheir customers with products and services which are offered by any firm or organisation. This isthe most important and essential component of business management. McDonald is a popularfood and service provider across world. Their major aim is to fulfil the needs and wants ofcustomers in order to achieve goals and objectives. They use various strategies or technologiesfor promoting and creating the awareness about products. The report contains the study aboutroles and responsibilities of marketing functions. Marketing Mix adopted by cited organisation.Comparison between McDonald's and Burger king are evaluated to know about their differentmarketing mix policies adopted by them in relation to product price, place, promotions etc. Roleand responsibilities which are related with marketing functions. Marketing plans which aredesigned for segmentation and targeting customers.TASK 1P1. Roles and responsibilities of marketing function of McDonald'sMarketing is related with selling of products and services to customers for finalconsumption. It thus helps in satisfying the needs of customers by providing them goods andservices according to their requirement. Marketing consists of important activities of businessmanagement which are different from innovations. Marketing activities are related with 4 Pswhich are as follows:Products manufactured by cited organisationDetermining prices at which products can be soldPlace from where products and services can be distributedPromotional strategies used by McDonald’sExample: McDonald's uses various promotional strategies as marketing tools to attractlarge number of customers towards products and services.1
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Roles and responsibilities of marketing functions of McDonald's are:Product and service management: It helps in assisting, developing and designing ofvarious products which require different services to serve needs of its customers. Cited firmprovides food products to large markets. They are the leaders in providing fast food services andthey are owned and operated by local businessman. They have different meal options availablefor its customers. McCafe have its presence across various markets and franchisee paymentflows (Al-Hasan, Thomas and Mansour, 2016). There are various employees who are appointedinside company to make customers aware about different food products which are available forcustomers. Good communication policies should be followed by employees so that customerswould feel comfortable in giving orders for different products of McDonald's.Marketing information Management: It is related with different needs to manage,obtain and use market information so as to improve the decision making process. It is alsohelpful in improving the presentation of marketing activities. Cited organisation is based onlocations and target markets for their products. Ronald McDonald has attracted young children tobuy food products. This has been achieved by creating happy meals with free gift toys forchildren. They have established a huge variety of products which are available for everyonewhich includes burgers, salads, McFlurry and many more. Many food items are named after thename of company like McChicken.Financing: It is used for maintaining budgets of cited organisations and to obtainnecessary business information. Different ways are adopted to provide financial assistance tocustomers so that they would become the final consumers (Baker and Saren, 2016). Citedorganisation is able to manage their finance as firm is owned by single individuals. They havebusiness investors who manage production of business.Purchasing: It deals with plans and procedures which are to be developed to carry outbusiness operations to obtain goods and services for business. Cited organisation uses variousproduct line methods so as to maintain consistency in quality of products. This is the mainreasons for high customers’ expectations towards products and services of cited firm. Their mainaim is to reach at a large number of customers around globe. Supply chain management is thuscreated to increase the revenue for firm.Product Distribution: Best methods should be developed and plans should be made soas to locate products and services to customers (Clow and James, 2013). The distribution policy2
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