Marketing Essentials of ALDI and TESCO : Assignment
Added on -2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2 Roles and responsibilities of marketing relate to wider enterprise........................................3M1 Roles and responsibilities of marketing................................................................................5M2 Importance of interrelationship between marketing and various function of enterprise......6D1 Analyse and evaluate the key factors of marketing function................................................6TASK 2............................................................................................................................................6P3 Comparison of application of various elements marketing mix............................................6M3 Evaluation of various tactics apply by enterprise...............................................................10D2 Strategic marketing plan......................................................................................................10TASK 4..........................................................................................................................................11P4 & M4 Marketing plan..........................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is appropriate process that are conducted by members to communicate topublic about their items and services. This help organisation to grab attention of large number ofpeople and enhance sales. Management require to provide quality items and services tocustomers to improve market position and reputation. Along with this, they even require to useappropriate promotional tools to attract people and generate adequate revenue from business(Griffitts, 2016). Present report is based on ALDI, which is popular supermarket chainestablished in UK. Executive require to provide variety of items and services to customers andfulfil their needs and wants. Marketing department require to perform various roles andresponsibilities and interconnect it with other departments, so that organisation targets andobjectives are achieved timely. In this assignment, marketing mix between ALDI and TESCO ishighlighted which helps administration to analyse their market position and share. P1 Roles and responsibilities of marketing functionMarketing concept is used by management to inform public about their items andservices; thereby influence them to purchase things to fulfil their demands. This helps membersto grab attention of large number of customers and communicate them about varieties offered byfirm. So, administration is able to improve market share and generate adequate profit frombusiness. In ALDI; social sites, newspaper, magazine, radio tools are used by managers tocapture interest of people towards their items. So, company is able to compete with rival brandsand position themselves superior than competitors. Thus, various roles and responsibilitieswhich are associated with marketing department of ALDI are as follows:MIS (Management information system): This tactic defines that subordinates require toconduct market survey to acknowledge needs and wants of people. This helpsorganisation to produce appropriate items and deliver adequate services to customers(Desai, 2013). As in ALDI, marketing department unit uses various methods to evaluateand gather information about present taste and preferences of public. So, efficientdecisions are taken by manager in respect to expansion and establish branch in differentnations. Financing: Organisation require to have adequate funds to conduct appropriate businessactivities and timely accomplish targets. It is necessary that operations are conducted1
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