Marketing Essentials : Assignment Solution
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Added on 2020-10-22
Marketing Essentials : Assignment Solution
Added on 2020-10-22
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Marketing EssentialsStudent Name: Alexandra BalaucaID Number :18002599Lecturer Name: Abdul Kanu
Table of ContentsINTRODUCTION...........................................................................................................................3PART I)............................................................................................................................................31) Key roles and responsibilities of the marketing function...................................................41.1) Roles and responsibilities of the marketing environment in the context of the marketingenvironment............................................................................................................................52)Roles and Responsibilities of marketing relate to the wider organizational context..........6M2 Significance of interrelationship between marketing and other functional units............6D1 Key elements of the marketing function and interrelated to other functional units.........7Marketing Mix........................................................................................................................8M3 Different tactics applied by an organization....................................................................9PART II)..........................................................................................................................................9Marketing Plan.......................................................................................................................99) Control.......................................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing is a process that is concerned with activities such as promotion, advertisement,after sales etc. It is aimed at gaining the attention of people towards the products sold byorganisation in market place. There are some elements which are essential in conductingmarketing activities within the organisations. The present report is based on Beauty Giant whichis a cosmetics company having approx. 50 branches in United Kingdom. This report consists ofrole of marketing and link with other business units. Furthermore, the importance of marketingmix is given to understand the objectives related to marketing activities. Along with this, amarketing plan is developed to achieve desired objectives.PART I)Marketing is the collection of various tasks with the help of which different companiesare able to perform their promotional activities in an effective manner. With this, an organisationcan explore, create as well as supply value in order to satisfy the wants of the customers inmarket (Beall and et. al., 2012). It is aimed at identification of unfulfilled desires and needs oftarget market with a view to meet them and gain satisfaction from people. Marketing is definedas an important function for all organisations because it can help in promoting and selling goodsand services by creating awareness among people. It is related to the management process whichincludes anticipation, identification and satisfaction of customer’s desires. Marketing isdescribed as the overall activities which can be a set of processes for creating, communication,delivering and exchanging offerings that have value for customers, clients, partners and societyat large.MARKETING CONCEPT The concept of marketing can be defined as the philosophy where firms can be analysedthe needs of their customers and then make decisions to satisfy those needs and it will be betterthan regarding to competition. The main marketing functions are promotion, distribution, marketresearch, setting prices as well as matching products to consumers. For example: A companyhas been launched new product in market so firstly they need to analysis market in effectivemanner than conduct all marketing function to launch their product in effective manner.Marketing mix3
The marketing mix is the tactics of set actions that are selected by different companies inorder to promote their brand at a particular market place (Marketing mix, 2019). The termmarketing mix consists of different types of marketing plans that will be executed as per businessstrategy. It mainly considers 4Ps such as product, price, placement and promotion. It is a mixedgroup of marketing variables that can control of activities of company as per target customergroup. Furthermore, it constitutes the significant tools of marketing which act as appropriatefactors to show impact on products of company. 1) Key roles and responsibilities of the marketing functionIn corporate scenario, the main role of marketing is to promote the business and missionof organisation, as well as to sell and promote their goods. In this regards, companies have takenup a number of actions which consists of advertising, public relations, promotional activities etc.These can help to achieve the overall objectives and goals in an effective manner. It isconsidered as a procedure which can help in developing adequate and relevant value forcustomer, thereby creating an effective relationship to fulfil the needs of customers. There are a number of roles and responsibilities of marketing that are crucial and thusneed to be understood so that suitable knowledge could be gained about various fluctuations inmarket. Some of these are discussed as follows:- Gathering and analysing market information– This particular function has been used bythe company to collect information regarding customers and knowing about their tastes andpreferences. It can assist the decision-making process for the successful marketing of products.Apart from this, it is important to collect information about marketing where the company hasbeen launching its product with proper strategy (Beck Reichert, 2012). As a result, currentmarket trends, level of competition, tastes & preferences of customers can be suitably identified.Marketing Planning– This is also a function of marketing division within anorganisation wherein they need to prepare a project plan to increase the sale of their products aswell as services in reference to promotion of their goods in marketplace. In any organisation,marketing planning is an important factor that can help to increase sales, making a proper budgetof each and every activity in order to target markets and customers.Customer Support services– It is a very important role and responsibility of marketingfunction that can provide effective customer support services and try to satisfy the customerneeds. There are various customer support services that can present market division to arrange4
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