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Marketing Essentials

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Added on  2020-12-18

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MARKETING ESSENTIALS INTRODUCTION 1 TASK 21 P3 Marketing mix of Coca- Cola and Red bull 1 TASK 33 P4 Marketing plan of Coca-Cola 3 CONCLUSION 6 7 INTRODUCTION Marketing awareness has increasing its activities in effective and efficient way. Comparison of marketing mix of Coca- Cola and Red bull is discussed as under- |Basis |Coca- Cola|Red bull| |Product|Coca- Cola has wide range of|Red bull come with new type |

Marketing Essentials

   Added on 2020-12-18

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MARKETINGESSENTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 2............................................................................................................................................1P3 Marketing mix of Coca- Cola and Red bull......................................................................1TASK 3............................................................................................................................................3P4 Marketing plan of Coca-Cola ...........................................................................................3CONCLUSION ..............................................................................................................................6.........................................................................................................................................................7
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INTRODUCTIONMarketing has increasing its activities in effective and efficient way. Changes are takingplace very frequently in product and services, so it is essential to know what has to be donewhich help to work according to knowledge of customers. There is need of changing in actionsthrough which targets and goals can be achieved inn effective manner (Babin and Zikmund,2015). Marketing department has to keep in contact with various other departments of company.This helps to make changes in working style and achieve targets effectively. Marketing ofproduct is important as it helps to communicate with society. This report is based on Coca- Colawhich is a good soft drink company. This report provides knowledge about marketing mix andmarketing plan of Coca- Cola (Papasolomou and Melanthiou, 2012).TASK 2P3 Marketing mix of Coca- Cola and Red bullMarketing mix is the technique in which 7P's of marketing are involved. This is effectiveto know what can be done through which modifications in business policies can be made. Thishelps to know policies of competitors and analysis can be possible (Cooper, 2012). Comparisonof marketing mix of Coca- Cola and Red bull is discussed as under-BasisCoca- ColaRed bullProduct Coca- Cola has wide range ofproducts which is helpful in gainingadvantages of varieties of customer.Fanta, Limca, Sprite, Thums Up, etc.are products served by Coca- Cola.Red bull come with new type ofbeverages which come with varietiesof soft drinks such as Red bull Cola,red bull zero calorie. Red bull comewith various editions such as blue,silver, red, etc. Price Coca- Cola serve their product atvarious place, so they finalise theirprices according to geographicalregion. They serve product in variousprice range with various packagesystem. In beverages market, thereare few seller and large number ofRed bull is one of the expensive brandin non alcoholic sector. This is thebrand which uses two types of pricesas per place of sales. One place ispubs, disc, club, etc. while other isgrocery store, departmental store, etc.There is more fluctuations in prices of1
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buyer so they enter into cartelcontracts. Night club as compared to other.Skimming pricing strategy is used byred bull. PlaceThey have varieties of customers inall over world. They have reach overremote areas too. Managers of Coca-Cola select mediums through whichthey can cover different locations andsatisfy demand of customer. Thisbrands in famous in rural rare also, sothey have localized areas foroperating.Red bull covers around 170 countries.They have contact with various hotels,pubs, etc. which helps to get goodsales. They have god distributionchannel so demand gets satisfiedfrequently. Managers of Red Bulldoes not use online sources to saletheir product. Online sales channels,mass distribution channel is used tosale product at different places. PromotionCoca- Cola changes their promotionalevents frequently. They use variousapproaches such as hoarding,television advertisement, etc.''Support your school'' is one of theeffective advertisement of Coca-Cola. TV advertisement, outdoorhoardings, promotional videos onYou Tube, etc. are used by Coca-Cola for promotion. Red Bull has many innovativeapproaches through which they cancreate awareness about products.They make relations with customerswhich are significant for growth ofbusiness. PhysicalevidenceThey provide articles which areworking same as adopting changes inactivities. They make small initiatesto promote their brand. They expandtheir existence through digitalisationsuch as social networking websites,official website, etc. Physical evidence of Red Bull iscrushed ice. This gives some newenergy to customers and this iseffective for growth of sales.Customers gets attracted and helps tocreate awareness among customers.Brand ambassador of red bull isfemales and they place their2
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