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Marketing Essential Assignment | Cadbury

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Added on  2021-01-02

Marketing Essential Assignment | Cadbury

   Added on 2021-01-02

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MARKETING ESSENIALS
Marketing Essential Assignment | Cadbury_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key responsibilities and role of marketing function.........................................................1M1...........................................................................................................................................4D1...........................................................................................................................................4TASK 2............................................................................................................................................4P2 How roles and responsibilities of marketing relate to organisational context..................4M2...........................................................................................................................................6TASK 3............................................................................................................................................6P3 Compare the marketing mix of different companies.........................................................6M3.........................................................................................................................................10D2.........................................................................................................................................10TASK 3..........................................................................................................................................10P4 & M4 Marketing plan for enterprise...............................................................................10D3 Marketing plan with 7Ps.................................................................................................14CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15
Marketing Essential Assignment | Cadbury_2
INTRODUCTIONMarketing is an process of management by which services and goods of organisation aregiven to consumers. It is linked with purchasing and selling of goods and services as well asdelivering, advertising and selling goods to peoples. Working in groups within a department ofmarketing mainly concentrate on attracting buyers towards organisation by different tools like assometime celebrity endorsements, media exposure, banners and packaging designs (Babin andZikmund, 2015). Cadbury is a multinational business which dealing confectioneries withLondon headquarters in UK. It is second largest confectionery business as well as it run in morethan 50 counties all over the globe. It is having a strong base of chocolates, candies, snacks etc.within market. Most popular chocolates is Cadbury Dairy Milk. In this report it mainlyconcentrate on responsibilities and roles of marketing activities as well as its relations withinfunctions of companies area. It has also compare marketing mix within two organisation. TASK 1P1 Key responsibilities and role of marketing functionMarketingIt is a management process in which firm move their goods and services from concept tothe clients. It includes coordination of seven elements which is called 7 P's of marketing mix.Marketing refers to activities of firm that associated with selling as well as buying product andservices. In other word, marketing is a action of offer commodities in order to full fill customersneeds, want in an effective manner.In present business environment, marketing is a one of the most important function ofmanagement which help organisation to achieve goals and objectives in limited period of timeeffectively. It is a marketing manager responsibilities to conducting market research in order toanalyse needs and wants of potential clients at market accordingly they are produce their goodsand services. Through this, organisation has capable to enhance customer's satisfaction and longrun sustainability in the industry (Baker, 2014). By strong marketing, firm are build corecompetences which help to manufacturing differentiate commodities and services to competecompetitors effectively. Some important seven marketing function has detail as follows: Product: Product is very crucial element of each one companies because it is the onlyelement which sell to their customers and all individuals make opinion about firm1
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according to performance of goods and services. Management of Cadbury has organisingmarket research program in order to know customers purchasing trends and behaviours,attitude, motivation factor, perception, learning style and many more. Through this, theyare develop commodities accordingly to full fill consumers demand in an effective waysin limited period of time. Marketing manager decided size, colour, packaging, shape,logo, tag line, advertisement content etc. to produce product, by this they are capable torun entire business activities profitability and provide direction of operational team tomake goods according to their instructions. (Source: Key functions of Marketing, 2017)Price: Most of the customers has prices sensitive in their nature so that administration ofCadbury has fix prices to gain large market share. Cadbury is a big organisation andproduce product at economic of scale in which they are offer their goods at low price ascompare to other enterprise in the same industry. In addition of this, marketing managerof the company has find out disposable income capabilities of citizen of the nation that2Illustration 1: Key functions of Marketing
Marketing Essential Assignment | Cadbury_4

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