Roles and Responsibilities of Marketing Function in Burberry

Marketing Essentials
TASK 1

INTRODUCTION
Marketing is defined as the procedure in which various
activities are being exerted by the business so that to
intensify their market presence. Marketing is executing
differential functions in the industry of retail as functions of
marketing are directly aligned with goals and objectives of
the business. This report is associated with various functions
and aspects of marketing in the background of Burberry.
Burberry is an international retailer which is dealing in
fashionable clothing, accessories, eye wear, cosmetics and
fragrances

key roles and responsibilities of the marketing
function
Marketing is defined as the function
which is associated with ensuring their
potential customers regarding business
offerings in direct manner. Marketing
function are helpful in enhancing
communication with different markets
such as niche and potential market. In
this regard various benefits are given to
the business when they are highly

ROLES OF MARKETING FUNCTION
Market research: The foremost role of marketing
department under Burberry is related with performing
research as in the industry of retail this is necessary
that needs and demands of customers are understood.
By collecting information related to customer needs
and inclination Burberry can modify their products
and portray a different spectrum in the marketplace in
order to acquire new areas.