Marketing Essentials - UK (Pdf)
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Added on 2021-02-19
Marketing Essentials - UK (Pdf)
Added on 2021-02-19
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.Explain the key roles and responsibilities of the marketing function...............................1P2.Explain how role and responsibilities of marketing relates to the wider organisationalcontext....................................................................................................................................3TASK2.............................................................................................................................................4P3 .Defined the comparison between different organisation by applying the marketing mix:-.4P4. Produce and evaluate a basic marketing plan for an organisation...................................7CONCLUSION :............................................................................................................................11REFERENCES................................................................................................................................1.........................................................................................................................................................1
INTRODUCTIONMarketing is coined as the essential factor of the system which help is determining thecustomers demand, knowing the actual industry and also helps the organisation in formulatingthe strategies which helps the organisation in attracting the target customers. Marketing is alsorefer to the term which help the business in promoting,advertising and delivering products totheir potential end users. In this current report the selected organization is Beauty Giant which isthe big establishment selling the beauty products all over the UK. This report mainly focuses onthe duty and obligation of merchandising and also on the their inter-relatedness to the otherfunctional departments. Apart from this it also covers the applications of marketing mix whichassist the business in successfully attaining their goals and long term vision. Along with this thisassignment also concentration on developing the merchandising plan for the company likeBeauty Giant.TASK 1P1.Justify the key duty and obligation of the marketing purpose.Marketing is the core for the organisation in order to found a kinship with theircustomers. It essentially deals with the process of satisfying their customers by providing themthe products of their expectations. There are number of marketing function which are performby the business as these functions are affiliated to the occurrence of the system. In order toexecute these function manager focuses on performing all his role and responsibilities which willlead the organisation towards the stages of growth(Babin and Zikmund, 2015). Beneathmentioned are the part and duty which are needed to be perform by the manager of BeautyGiant :Formulating strategies: This is the primary function which has to be consider asformulating a proper strategies is the most important function for marketing a product. BeautyGiant must focus on the development of strategies in such a manner so that their business canachieved their goals and targets within a span of time.Market research : This function allows the company to research and analyse theirmarket so that all the relatable information can be collected regarding the process of marketing.This will support the manager of Beauty Giant to interpret the current inevitably and
expectations of their customers so that the company can give more emphasis on producing theproducts demanded by the customer to increase their sales margin.Product designing and development : This utility enables the manager to design anddevelop the commodity which are of attractive nature, packaging and design so that thecustomers get more attracted towards it increase the profits margin of the business Beauty Giantby increasing large customer base(McDaniel and et. al., 2012).Brand management : this is the tool which would help the manager of Beauty Giant inbuilding the brand value and the growth of the brand in customers mind. By increasing the brandvalue it will support them in increase their brand recognition and image so that the customers canpurchase the product just by the name which leads to increase reputation and profitability in themarket place.An intellection of key duty and obligation of the merchandising in environment: The activity of selling is not only essential for the organisation but also plays a significantpart and duty in the context of environment:Monitoring marketing environment – For smooth functioning of the business themanager of the company Beauty Giant must consider all those factors such as external factorswhich have affected the working of the organisation. Continuous monitoring of market will helpthe business in determining the needs and wants of their customers and will also benefits theBeauty Giant with certain competitive advantage.Creating customer belief, loyalty and satisfaction : Creating customer loyalty is verycrucial for the structure as this assist the business to grow with an increased profitability.Customers are the assets to the business in order to achieve customer belief and loyalty theorganisation must focus on furnishing the quality of product to the client , building relations withcustomers so that the customers can provide the business with the feedback about the problemsand help them to overcome .Dealing with competition : The business of Beauty Giant is facing a huge level ofcompetition from its competitor in order to survive or b eat their competitor the company mustconsider the formulation of different strategies which may leads to the success and growth of theorganisation. By identifying the strength and weakness of their competitor the company can alsohave effective decision making process (Lipsman and et. al., 2012).
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