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Paper Of Role And Responsibilities Of Marketing

   

Added on  2021-02-19

15 Pages4346 Words83 Views
Marketing Essential

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.Explain the key functions and duties of the selling function............................................1P2.Explain how role and responsibilities of marketing relates to the wider organisationalcontext....................................................................................................................................3TASK2.............................................................................................................................................5P3 .Defined the comparison between different organisation by applying the marketing mix:-.5P4. Produce and evaluate a basic marketing plan for an organisation...................................7CONCULSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13

INTRODUCTIONMarketing is defined as the activities which involves promoting, advertising of theproducts in the most creative manner so that the mass of people get attracted towards the productand services to buy them. Every organisation uses the function of selling to assess the demand ofthe customers so that the products can be created on that basis for the full and final satisfaction ofthe potential customers. The term merchandising consists of assorted task such as advertising,promoting and delivering the goods to the end user. In this actual work document the chosenassociation is Beauty Giant which deals in the merchandising of beauty cosmetic products acrossUK. This study examines the functions and duties of merchandising and also how there arelinked to different operational department of the organisation. Furthermore it also focuses on thecreation of marketing mix and plans which would help the business in identifying the currentscenario of the market and would also assist them in executing the targeted objectives of theorganisation within a period of time. Lastly , it also considers the marketing plan to support hebusiness of Beauty Giant in introducing the new commodity in the market place.TASK 1P1.Explain the key functions and duties of the selling function.The marketing serves as the most essential part for the organisation as to satisfy thecustomers demands by providing them the commodity of their expectations. This would alsosupport the business to establish a relationship with their potential customers. Organisations haveto perform various functions and duties as these would take the business to a higher level andwould help the business in attaining their goals. Marketing is coined to be the premier part of thebusiness management(Babin and Zikmund, 2015). Below written are the roles andresponsibilities of the marketing functions which the manager of the company Beauty Giantperforms for building their strong customer base:Formulating strategies is the most essential function that every organisation is focusingnow a days in accordance to full fill all their expectation within a given time frame. Formulationof the strategies in the best possible way help the business of Beauty Giant in successfullyrunning their business by competing their rivals firms(McDaniel and Hair, 2012).Market research is the best suitable way to analyse that what is prevailing I the marketand what is favourable for our business and what not. This support in analysing the market trends

and provides the association with all valid informations that would help them while selling aproduct. The Manager of the business Beauty Giant must conduct proper market research so thatthe business can easily determine their customers wants and desire and can work accordingly tosatisfy their customers.Product designing and development is an important task of marketing and according tothe current scenario the customers are more focused about the commodity and its packaging. Themanager of the Beauty Giant must focus on producing a product with the best quality and in themost fascinating packaging. So that they can attract more and more customers towards theirproducts and can enhance their revenue margin(Cooper, 2013).Brand management is the business of Beauty Giant must focus on the management ofbrands as now a days customers are more and more concern about the quality of the productrather than the price. Maintaining a brand will increase the brand image and brand value of theBeauty Giant so that the customer base of the association can be increased. Increment in theBrand image will leads to increased recognition and recall of the brand in the mind of theirpotential end users.An thinking of key functions and obligation of the marketing in environment: As marketing facilitate the products in the environment to the customers it is the essencefor the both an organisation and environment. The vital functions and duties of selling in theenvironment are :Monitoring marketing environment is required by the Beauty Giant to look into allthose factors of the environment which impact the business directly. Factors can be political,social, economical, technological and legal. For improving the business the manager of theBeauty Giant must continuously evaluate and monitor the environment to identify the alteringdemand and desire of their customers so that the company can attain prime position incomparison to their competitors(DONNELLY, 2012).Creating customers belief and loyalty and customers are the goddess for the business asthey are the only one who serves the business with the medium of exchange. The company likeBeauty Giant must focus on the building of customers loyalty by rendering the customers withthe excel quality of the products and must focus on maintaining the relation with the customer sothat with the increase in customer belief and trust, the profitability of the company can also beincreased.

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