Roles and Responsibilities of Marketing Functions in Apple Inc.

This presentation discusses the key roles and responsibilities of marketing functions in Apple Inc. and their interrelationship with other functional departments. It highlights the importance of marketing in promoting the brand image and improving business performance.

Marketing Essentials

Table of content
 INTRODUCTION
 Key roles and responsibility of the marketing functions
 Marketing interrelationship with other functional departments of organization
 Evaluation
 CONCLUSION

INTRODUCTION
 Marketing is the set of actions that implements by organization in order to promote it’s products and gains
all decided targets in the business market within timeframe.
 Currently most of the organizations puts huge efforts to make their marketing function active and more
effective by influencing it’s product and services in the business sector.
 In this presentation will discuss over marketing functions of Apple Inc.

Key roles and responsibility of the marketing functions
Marketing research
 It is one of the major essential function of the marketing that supports
organization to fulfil needs and expectation of customers within timeframe. This
element aware upper management about market situation and positioning of the
business in the market.
 In this function, marketers put huge contribution such as they gather overall
information regarding products, customer’s needs and preferences, competition
etc. then self-analyse whole collected information and aware human resource.
 With this information upper management and human resource management
works together in order to implement effective strategy which increase customer
trust on organization as well as generate high revenue on it’s products.

Cont.
Marketing Planning
 It is another responsibility of the marketing function that supports company to gain all framed objectives by
developing effective marketing plan accordingly market situation and upper management requirements.
 There is an example of Apple Inc. that has goal to expand it’s business into multiple countries so marketing
manager develops effective marketing plan in which includes aims, objectives, market situation, strategies,
implementation, monitoring and controlling. As resultant Apple has successfully expended it’s business into
targeted countries and generate high revenue.
Product development
 It is another stage of marketing function that express thar product structure and it’s benefits gives huge
contributionin in product selling. The reason behind is that it is simple fact when a product looks attractive and
posses’ wide advantage that automatically attracts customer towards the product and encourages them to buy.
 As same case implements for the Apple Inc, it introduces iPhone in the technology market that was beyond
expectation of the customer and have attractive design which compel customers to buy iPhone.

Cont.
Promotion
 Promotion is the process of increasing awareness in customers about product and services. With this marketing
function, lots of companies are taking financial benefits in their business and builds strong customer base.
 There are lots of promotional techniques i.e. advertisement, sales promotion, publicity, personal selling that are
practiced by marketers of the companies in order to increase selling revenue of the product and services.
 Apple Inc. also has practiced this marketing function to create awareness in customer about iPhone due to this
today’s world each customer wants to buy this brand.
 From past few years, lots of emerging technology companies puts high efforts to make their brand demanding.
 So, it is important for the upper management of the Apple Inc. to focus on market situation and takes effective
actions to keep their brand more reputable in the global market.

Cont.
Finance
 This marketing function supports organization to gain large
market share on it’s product and services by providing efficient
budget to the marketing management in order to conduct effective
promotion strategies.
 Finance department of the Apple Inc. works together with
marketing management so that can gain all projected goals and
objectives within timeframe.

Cont.
Communication
 It is another effective marketing function that supports to improve customer engagement with it’s brand. It is
quite simple fact when a organization keeps effective communication approach then it can direct access
people and later on transform them into actual customers.
 There are various communication mediums i.e. official website, touchpoints and customer support services
etc. assist to improve customer engagement. Marketing management of Apple Inc. practices all
communication medium to keep close contact with it’s existing customers and access new customers.
Selling
 Pricing of the product plays effective in order to attract customer for buying products and makes company
market leader in the business market. This marketing function is not only supported company in influencing
demand of the product but also helps to stay competitive in the competition market.
 Upper management of the Apple Inc. must concentrate on this marketing function because it will help to
build large customer base as well as increase high market share of it’s products.

Marketing interrelationship with other
functional departments of organization
 Whole functions of marketing are systematically like up
with other functional departments of the company so
that each can play different roles at single platform
effectively.
 There are various functional departments of the Apple
Inc. which cannot achieve organization’s objectives
without support of marketing department.
 There is a reason that each department i.e. HR, IT,
production and finance department that are highly
dependent on the marketing department because without
knowing marketing situations can not implement
strategies which meets them from the organization’s
objectives.

Cont.
HRM and Marketing
 Human resource management of Apple Inc. and marketing function are works
together in order to develop effective strategies.
 For example, marketing management of the Apple Inc. gathers overall information
about market situation and customer’s needs and expectation related to it’s product
then analyse collected information to portray logical conclusion. With this
conclusion, human resource management of Apple Inc. develops effective strategies
so that all framed objectives can be achieved by company effectively.
 In other case, when marketing team needs highly skilled and talented staff in the
marketing team then they directly communicate with Human resource to recruit best
talent which fulfil all needs of organization precisely.
 The major drawback of the interrelationship is that each department must be skilled
and experience holder then they can support each other in efficient manner.

Cont.
Finance and marketing
 Marketing and finance department keeps close relationship with each other because both have goal to bring
financial benefits in the company. However, both finance and marketing department are completely
dependent on each other.
 There is a reason such as marketing department requires budget in order to promotional activities for
influencing product publicity in market.
 For example, Marketing representative of the Apple Inc. have to communicate with finance department to
give brief information about marketing activities like advertisement campaign other marketing platforms i.e.
traditional and digital promotions which undertakes in product promotion. Based on the information,
finance department of Apple Inc. develops adequate budget for the marketing department so that they can
bring financial benefits in the company on it’s products.
 Generally, finance department of the Apple Inc. conducts by upper management to meet finance needs.

Cont.
IT and marketing
 In recent time, lots of organizations i.e. Apple Inc. takes extensive advantage from interrelationship between IT
and marketing because information technology develops different communication technology and plays huge
contribution in upgrading existing product services.
 With new software and communication strategies marketing department of Apple Inc. improve awareness in
customer about it’s products. Thus, company enable to keep equal value of each products in the business market.
 Generally, marketing department of the company also needs support of IT department to implement modern
marketing strategies effectively.

Evaluation
 There are various roles and responsibilities of the marketing functions
that have played effective role in improving whole business performance
of Apple Inc. in the technology market.
 Without maintaining relationship with marketing function, organization
cannot promote it’s brand image in the business market effectively.
 So, it is essential for the company to keep close relationship between
marketing function and other functional departments to make better
functioning of the business in the business market.
 So, upper management of the Apple Inc. requires to understand actual
value of marketing and it’s marketing sector.

CONCLUSION
 This presentation has provided understanding about marketing such as Marketing is the process of exchange
products and services and it’s roles and responsibilities has been concluded in it.
 It has summarized about significance of marketing function with other functional units of Apple Inc.

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