Roles and Responsibilities of Marketing Functions in Apple Inc.

Marketing Essentials

Table of content
 INTRODUCTION
 Key roles and responsibility of the marketing functions
 Marketing interrelationship with other functional departments of organization
 Evaluation
 CONCLUSION

INTRODUCTION
 Marketing is the set of actions that implements by organization in order to promote it’s products and gains
all decided targets in the business market within timeframe.
 Currently most of the organizations puts huge efforts to make their marketing function active and more
effective by influencing it’s product and services in the business sector.
 In this presentation will discuss over marketing functions of Apple Inc.

Key roles and responsibility of the marketing functions
Marketing research
It is one of the major essential function of the marketing that supports
organization to fulfil needs and expectation of customers within timeframe. This
element aware upper management about market situation and positioning of the
business in the market.
In this function, marketers put huge contribution such as they gather overall
information regarding products, customer’s needs and preferences, competition
etc. then self-analyse whole collected information and aware human resource.
With this information upper management and human resource management
works together in order to implement effective strategy which increase customer
trust on organization as well as generate high revenue on it’s products.