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Marketing Functions of Cadbury : Report

   

Added on  2020-07-23

17 Pages5294 Words59 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions...........................................................1P2 Roles and responsibilities of marketing with organisational context....................................3TASK 2............................................................................................................................................6P3 Marketing mix with two different organisational context.....................................................6(source: DO you know your marketing mix, 2017)....................................................................6P4 Creating a marketing plan....................................................................................................10CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................14

INTRODUCTIONIn today's world scenario every company whether its large or small, each entity is goingtowards marketing to increase sales which leads towards their goals and objectives althoughmake themselves to earn profit in great manner. Nonetheless, it is a concept which also lead inadvertising, promotion and also distribution of various products and services in proper way(Dibb and Simkin, 2013. Marketing although depend on the research part it is required to haveidentification of needs and wants of customers so that accordingly the marketing manager makeplan to attract the consumer and help firm to increase sales and earn profit with it. The report is based on Cadbury, it islargest chocolate selling company across the globe, firm was found by John Cadbury around inyear 1824. entity is having a staff of approx. 71,500. although assignment will include the rolesand responsibilities of marketing functions and how they are also related with organisationworking scenario. Apart from such, it will also discuss about the marketing mix with differentbusiness. Normal, marketing plan is that which is required to be formulated as proper strategiesof marketing. TASK 1P1 Key roles and responsibilities of marketing functions.Marketing is that concept which has a great role in their growth and success of businessorganisation and it is such which aid to their deliver in their product and direct to end users too.Marketing functions is specifically used by every kind of company and with this they lookforward to increase the sales of their product and make aware about their product and services tomillions of people. Moreover, main concern of enterprise is too make profits by satisfying theircustomers with their product in better manner as well (Wirtz, 2012). Normally, marketing is usedto increase demand of product and to provide satisfaction level to those in right context.Furthermore, it also lead to have increment in standard of living of society which directly makethem to spend some amount in market. Hence marketing do have a some roles andresponsibilities: some of roles and responsibilities of marketing functions are as follows: Product planning and development: When firm decide to have a new product in marketand for such they chooses the best promotion technique so that they can make aware about their1

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