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Roles and Responsibilities of Cadbury : Report

   

Added on  2020-07-23

17 Pages5210 Words59 Views
MARKETING
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of the marketing function for the firm..............................3P2 Roles and responsibilities of marketing in the organisation.............................................4TASK 2............................................................................................................................................6P3 The marketing mix to the marketing planning process to achieve business objectives....6TASK 3............................................................................................................................................8P4 Market plans for the organisation......................................................................................8CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................17
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INTRODUCTIONMarketing works as tonic for the organisation, as this technique assist the enterprise inperforming activities according to the market fluctuations. It is helps the company in promotingand selling its products and services with the use of marketing research and advertisement. Thereport will analyse various roles and responsibilities of the second largest confectionery brandthat is Cadbury. Further, the report will examine 7ps of marketing mix followed by the Cadburyin order to satisfy the needs and wants of buyers. Moreover, it will evaluate the marketing planfor the organisation which will assist the Cadbury in attaining its ultimate goals and objectives.Hence, the report has focussed the marketing planning process of the enterprise which must befollowed by the entity to serve quality products according to market requirements. TASK 1P1 Key roles and responsibilities of the marketing function for the firm.Marketing function of Cadbury plays a major role in evaluating the changes in marketwhich are needed to be implemented for the internal activities of the company. Moreover, withthe use of marketing function, entity focuses on enhancing its image and spreading market acrossthe globe. Further, there are various roles and responsibilities of marketing in the firm whichaffects the sales and profits of the organisation such as:Innovation in product: By this strategy Cadbury aims at either innovating some newproducts or by making changes in existing products. For instance, initially the company launchedDairy Milk with just milk and cocoa content and then after some time, the organisation launchednew chocolate which was named as Dairy Milk Fruit and Nuts which included dry fruit in orderto satisfy the needs and wants of the customers. Further, the Cadbury came up with many newinnovations in chocolates with many variants (Shankar and et. al., 2011).Expanding market and increasing customer base: Although the organisation is selling itsgoods and services across the globe and still focusing on expanding its units into foreignmarkets. Besides, the marketing manager of the company focuses on segmenting marketaccording to the customers’ demand for the products of Cadbury. Brand awareness: The manager also aims at organising promotional activities and eventswhich will help the firm in creating brand awareness among buyers and also will help inattracting more and more customers. Therefore, the marketing manager of the company usespromotional techniques like advertisement on television, radio, newspaper and internet.
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Key elements of the marketing function and their interrelation with other functional units.The key elements of marketing function of Cadbury aim at fulfilling the objectives of thefirm which includes, the best quality of products at affordable prices and acquiring the highestnumber of shares worldwide. The major elements of marketing function include factors like,branding, advertising, sales, public relations, event management, charitable fund raising, andcontact management. These all elements of marketing are evaluated by the manager of thecompany for monitoring and controlling the marketing function altogether. Cadbury focuses onanalysing its market on regular basis in order to avoid the uncertainties which can arise due tothe fluctuations in market.Henceforth, the functions of marketing are inter-related to each other as the marketing isthe source of supplying information to all the other department of the organisation. For instance,Marketing manager analyses the market requirements for commodities and provides thatinformation to all the departments like human resource to provide training and development toemployees. Besides, the finance department will allow the flow of fund to buy resources and theresearch and development team will analyse the idea of production order to satisfy the needs andwants of buyers. P2 Roles and responsibilities of marketing in the organisation.There are various department in Cadbury like Human resource, production, finance,operational, research and development etc. and their ultimate motive is to accomplish the firm'sgoals and objectives (Breton and Martín 2011). Further, all these organisational departments playimportant role in achieving the company target. There are various efforts made by all thedepartments in the enterprise along with their relationship which are as follows:Human resource Department: This department is important for the entity to developskills of all the staff members. In contrast, HR department is responsible for recruitmentand selection of employees according to the vacancy. Therefore, it connects withmarketing team in order to make easy availability of man power. Production department: This department is required for producing products and servicesaccording to customer demands. The product made in this department are directly sent tothe marketing department for promotion and delivery.
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