logo

The McDonald's Marketing Essentials Table of Contents

   

Added on  2020-07-22

17 Pages5059 Words49 Views
 | 
 | 
 | 
Marketing Essentials
The McDonald's Marketing Essentials Table of Contents_1

TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1P1 Roles and responsibilities of marketing function..............................................................1M1 Roles and responsibilities of marketing function.............................................................3P2 How roles and responsibilities relate to McDonald's........................................................4M2 Significance of relationships between marketing and other departments........................5P3 How McDonald's apply its marketing mix to achieve business objective........................6M3 Different tactics used by McDonald's to achieve objectives...........................................7P4 Marketing plan for McDonald's........................................................................................7M4 Producing a detailed evidence marketing plan..............................................................12CONCLUSION:.............................................................................................................................12REFERENCES:.............................................................................................................................14
The McDonald's Marketing Essentials Table of Contents_2

INTRODUCTION:Marketing department plays a crucial role in advertising and promoting the products orservices. Marketings is done by using various tools and techniques. For this different strategiesare developed through which product is marketed. It focuses on marketing mix strategy thatdescribes 7 P''s of marketing (Babin, and Zikmund, 2015). Also, the firm sales and profits areentirely dependent on good its marketing activities are. Moreover, every department inorganisation are interrelated with marketing department. This report gives brief discussion onhow major roles and responsibilities of marketing function relates to wider organisation concept.Also, what are the major roles and responsibilities of marketing manager in developingmarketing strategy. For this assignment the organisation selected is McDonald's. The cited firm belongs tofast food sector and is operating their business all over the world. The existence of company onglobal level requires effective marketing plan to promote their products and services. Thus, thisreport will help in developing a relevant one for the cited establishment (Brady, 2014).P1 Roles and responsibilities of marketing functionThere are many definitions of marketing given by authors. CIM: As per this, marketing is the method of managing those practices which areresponsible to identify and satisfy the customer requirements. AMA: Marketing is the set of activities ad different processes that helps in developing,interacting and exchanging products and services to customers. Kotler's: According to this, marketing is the science and art of finding, creating andrendering values to satisfy the needs of customers.The basic goal behind marketing product is to promote the mission and vision ofcompany. This is done to achieve the goals and objectives. Also, it helps in attracting customersand generating sales (Hair, 2015). Moreover, it is useful for organisation to survive in long run.The main functions of marketing are:- Managing and defining brand- A product is always marketed under a specific brand. It showswhat are you selling, who you are, etc. Marketing help in interacting with customers and1
The McDonald's Marketing Essentials Table of Contents_3

describing its goals and objectives. Also, it becomes easy for company to promote its products ifthe brand image is highly strong. Moreover, McDonald's can attract customers at a large extent. Listen to customer needs- Marketing help in identifying customers needs and accordinglyproviding products to them. Also, if there is any change in taste and preference of needs it is easyto find out. For this a depth research is done to provide data and information to company aboutwhat a customer expect from them. This helps McDonald's to develop products and expand theirbusiness. Monitoring position in market- For every business it is essential to know what is the currentposition in the market (Cavusgil and et..al 2014). This function is performed by marketingdepartment by collecting data. It helps in developing strategies about what can be done toimprove market presence. With this market condition can be monitored. McDonald's can monitorits position by analysing its competitor strategy. Without this all the efforts made by firm todistribute product will be useless.Transit brand value- The main motive behind marketing the product is to deliver the brandvalue of product to the customer. It includes services, product features, etc. This is done bydeveloping logos, messages and offers. It helps in making aware customers about brand. Thisincreases brand value resulting in attracting more people. McDonald's, can do this by organisingcampaigns, debates, etc. Market segment- Segmenting the market can be useful in making aware more customers aboutthe brand. It will help in providing a variety of products top different people. Moreover, it willidentify needs of people and fulfilling them. Also, McDonald's will be able to focus on differentmarket in a better way ( Malhorta, ,2015). For example- for indican market they can develop vegproducts and for European market they can develop non veg products. This will give an insighton needs of customers. Innovation- Every product needs some improvements due to change in taste and preference ofcustomer. This innovation can be either developing new product or making some change in itsfeatures. It helps company to expand in the market and retain its customers. Other than thisinnovating promotion techniques, customer services, etc. can be done to attract new customers. 2
The McDonald's Marketing Essentials Table of Contents_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Role and Responsibilities of Marketing Function
|16
|5023
|58

Marketing Essentials in McDonald's
|20
|6316
|36

Comparing Marketing Mix of McDonalds and ALDI
|17
|5605
|53

Assignment : Marketing Essentials of McDonalds
|11
|2667
|300

Roles and Responsibilities of Marketing Functions in an Organisation
|15
|4195
|73

ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'S
|16
|5148
|395