Roles and Responsibilities of Marketing Function in Cadbury

MARKETING ESSENTIALS
Cadbury

TABLE OF CONTENT
• Introduction
• roles and responsibilities of the marketing function
• roles and responsibilities of marketing related to the wider context of organisation
• Conclusion
• References

INTRODUCTION
• Marketing is an essential function of management that is carried out to aware customers and to increase
in sales of a product as well as service. Main aim of marketing is to attract new buyers in order to get
competitive advantage. It refers to analyse demand, needs and requirement of potential buyers and to
provide products accordingly in order to satisfy them. It is a wide concept that comprises all the
functions pertaining to advertisement and promotion of goods & services. In context of Cadbury,
Marketing managers give due importance to customers and emphasise to produce unique products to
meet with the demand arises at market place. The presentation give a wide perspective about marketing
function in reference to Cadbury. Here are the points discussed in the present report, Roles and
responsibilities of marketing functions along with marketing concept, nature and process adopted by
company to promote its products. Interrelation between different departments in organizational context.

ROLES AND RESPONSIBILITIES OF THE
MARKETING FUNCTION
• Exchange function: It is a process to
exchange products as well as services
with consumers for money. In addition,
it also includes exchange of ideas,
technology, thoughts between buyer
and seller. With reference of selected
company, they owns outlets all over the
globe in order to provide render
necessary goods to significant buyers.