Roles and Responsibilities of Marketing Function in Cadbury

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Roles and responsibilities of Marketing function.............................................................3
P2 States important roles and responsibilities of marketing is relate to the wider organisational
context....................................................................................................................................6
TASK 2............................................................................................................................................7
P3Analysis of company in that way to apply marketing mix between a two different
businesses...............................................................................................................................7
TASK 3 .........................................................................................................................................11
P4 Form and assess a basic marketing plan for an organisation..........................................11
CONCLUSION .............................................................................................................................15
REFERENCE.................................................................................................................................16

INTRODUCTION
Marketing is an essential part of business entity and all business depend on concepts of
marketing for assuring development, growth and productivity in business. It includes
understanding of demand of customers, marketplace, building profitability relation, supply good
quality product among their customers. Awareness of marketing essential is very important in
current market scenario throughout the world. The chosen company in this report is Cadbury
and it was founded by John Cadbury in 1824. It is the worlds largest confectionery organisations.
They manufacture , market and distribute branded chocolate, confectionery, and beverages
across 180 countries. In this report essential of marketing is discussed in context of Cadbury. It
will discussed about role and responsibility of marketing team members with organisational
context. Apart from this it also compares different functions of marketing mix. At the end of this
report marketing plan is going to developed for Cadbury so that they will be able to fulfil
business functions.
TASK 1
P1 Roles and responsibilities of Marketing function
Marketing is an effective business function that is execute by an organization to aware
potential consumers about their products as well as services. It is a tool of management that
encourage buyers to purchase the goods offered by a company. It is a wider term which includes
all the activities undertake by an organization in order to advertise and promote their products .
Marketing strategies and plans that are being applied by Cadbury are very effective and unique.
They are executing STP strategy in order to remain ahead in competition. As per the current
requirement managers of company are also using digital ways to advertise their
product(Perreault, 2018).
Nature Of marketing
Marketing is very crucial function of any business that help to increase in profitability.
Nature of marketing are given as follows:
 Consumer oriented: It is highly consumer oriented activity. Main aim to advertise and
promote a product is to influence and garb the attention of end users. Marketing team of
company is formulating customer centric strategy so that they get an edge in competitive
environment. It will help them to create positive brand image in the market place.

 Dynamic process: It is dynamic process as there is no predefine ways to attract buyers
and sale a product. It is creative function that should be modified as per the requirement
as well as trend of market. Marketing strategy of selected company is dynamic and
creative. Management team is require to adopt various innovative ways to create a
difference from competitors. Economic function: It is an economic function that is executed to increase in revenue
and earn higher profits margin. Cadbury is putting efforts in order to increase sales with
the help of extensive marketing campaigns as well as promotional activities(Proctor,
2020). Marketing managers are enable to design attractive and unique ways to influence
customers.
Marketing Concept
This function is the most essential concept that is being used by most of the companies in
order to create good relation with potential and existing consumers. It emphasises on customer
satisfaction rather than only selling the product and service. To build goodwill as well as brand
equity, it is essential to follow this concept. Managers of Cadbury are delivering goods as per
needs and requirements of their buyers. It has been analysed that marketing team of organisation
is required to offer goods as per the customers expectation. Hence, they are able to earn higher
profit margins and stay ahead in competition.
Current and Future Trends
In today' s digital era where most of the things are available online, it is essential for
Cadbury to make its presence online. Marketing managers of Company are carrying out social
media advertisements along with other traditional methods. In upcoming years trend will be
change. It is going to much advance and innovative. Cadbury emphasises to market the product
as per latest trend. For upcoming years, managers are looking forward to do personalisation in
designs, enhance mobile communication with consumer and many more.
Impact of External environment on Marketing Activities
Macro environment that includes factors such as political, technological, environmental,
legal and other that influence the marketing activities of an organization. Marketing department
of respective company is require to analyse all these factors before formulating their
strategies(Kuntonbutr, 2019). As Cadbury is delivering its product all over the world, it is