Key roles and responsibilities of marketing function

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function............................................................1
M1. Duties of marketing with respect to marketing environment..............................................3
P2 Relation of roles and responsibilities with wider context of organisation.............................4
M2 Importance of interrelationship between marketing and other functions.............................5
D1 Critical analysis of key elements of marketing function & their interlink with other units..6
TASK 2............................................................................................................................................6
P3 Comparison of marketing mix applied by different companies.............................................6
M3 Evaluate tactics applied by firm to attain objectives............................................................9
TASK 3............................................................................................................................................9
P4 Marketing plan for Cadbury...................................................................................................9
M4 Produce detailed marketing plan for Cadbury....................................................................11
D2 Design marketing plan with the use of 7Ps.........................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Marketing is the crucial and important element in the today's business organisation. This
tool involves knowing of marketplace, customer driven market strategy, demands of customers,
making strong or long-lasting relations and serve quality among the clients. In the current market
scenario, awareness about marketing essential is more high across the globe. Marketing is too
essential and significant for the development and success of the company. It is also important for
them to maximise their sales as well as capture large number of market share (Berkowitz, 2016).
Main purpose and motive of this report is to support the employees and customers to learn
regarding how marketing is linked to the various functions of an enterprise. In the present study,
chosen company is Cadbury which deals in confectionery products including dairy milk
chocolates, tea, coffee and many other goods. In this assistant marketing function play vital role
along with the wider context of organisation. In this report, 7P's of marketing mix which is used
by the two organisation such as Cadbury and Nestle are determined. Apart from this, marketing
plan of the Cadbury Confectionery company is also shown in this assignment.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing is one of the essential and significant function of all enterprise which support
in advertising services and goods in marketplace and to the customers effectively and efficiently.
It consists different activities or aspects which assist company in accomplishing higher growth
and success (7 Functions of Marketing, 2017). Large number of business functions are
interrelated with marketing tool which consider sales support system, human resource
management, product development, marketing research, strategy management, distribution
system and many other. All these functions are plays vital role in improving growth and
development to company (Berkowitz, 2016). Marketing play different roles and responsibility in
the way of product promotion, pricing, selling distribution, financing and marketing information
system. All these are used by the Cadbury with motive to maximise their sales are determined as
below:
Selling: It is identify as an important role and responsibility of marketing function under
which entire information or data are gathered and evaluated by different techniques so that
proper scheme can be developed. Implementation and formulation of such scheme support in
1