Cadbury Marketing Essentials Assignment

Marketing
Essentials

Contents
INTRODUCTION.....................................................................2
TASK 1...................................................................................3
P1 Key role and responsibilities of marketing functions.....................3
P2 Roles and responsibilities of marketing related to organisational
context.................................................................................7
INTRODUCTION
Marketing is the process of management where products
and services are exchanged. It is defined as business of
maintaining relationships to satisfy the customers (Marketing,
2019). Market focuses on retaining customers, the important
activity of marketing is selling and buying of products through
intermediaries. Marketing introduce new products where sellers
come together to satisfy the want and needs of customers by
delivering them products. To analyse demand marketers use
segmentation strategies(Akbar and et. al. 2017)( . In this
assignment Cadbury is undertaken for further study, it is
multinational company and was founded in 1824 by John
Cadbury. The headquarter of the company is in London,
England, it is the second largest confectionery brand in the
world. This company is known for dairy milk chocolate, it is a
best selling product since 1905 made with higher proportion of
milk. Cadbury also produces bars, beverages, desserts, cookies,
biscuits and ice cream. There are 71,657 employees working in
the organization. In this report key roles and responsibilities of
marketing function will be explained with the context of
organisations functions.
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TASK 1
P1 Key role and responsibilities of marketing functions
Marketing refers to the exchange of goods and services,
Under this many activities are adopted by companies to promote
the product. It is a mixture of advertising, customer relationship,
selling and delivering of products to customers and
intermediaries. To achieve goals and objectives some roles and
responsibilities should be followed by the marketers. Marketing
is consist of many functions which are undertaken to provide
essential information to manufactures(Astuti, Silalahi and
Wijaya, 2015) . Cadbury was founded by John Cadbury in
1824, the company is famous for products such as strong
cocoa and dairy milk. It uses various marketing functions for
smooth functioning and to achieve targets of company. Here
some roles and responsibilities of marketing functions are
explained below:
 Provide market information: The marketing
department of Cadbury is responsible to provide market
information related to the rivals new policies, rules and
regulations, price fluctuation and need and demand of
customers. Proper information about market
environment helps the organization in strategies the
plans and policies to regulate the company(Albano,
2015). Basically the information analysis involves
strengths, weakness, opportunities and threats for
company in context of the competitive rivals. Cadbury
has strong rivals as Hershey's and Mars so to retain
customers the company should focus on analysing their
demand and needs in order to satisfy them.
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 Storage and warehousing: It is the main concern for all
the companies including Cadbury. Warehouse can be
defined as the store where raw material and finished
goods are kept safe before and after the selling process.
The key responsibility of marketing department is to
search the information related to the distance from
where the goods will be delivered (Brown, 2016).
Companies hire warehouses for placing the
manufactured products so that at high demand
manufactured products can be utilised without delays.
Cadbury has warehouse in different countries at various
locations to keep the manufactured and raw material
products to meet the demand and supply.
 Physical distribution: This defines the process of
supply of products from analysing the demand of
customers to the manufacturing and production to the
customers. It can be also defined as the system of
components which are linked to each other for efficient
movement. Cadbury's marketing department focuses on
initial stage to the last stage, at first the company analyse
that what level of service and products should be
provided to customers (Brychkov and Domegan 2017).
After this through which mode of transportation the
manufactured products will be transferred to the
warehouses is analysed and then the company look after
the order processing as how the orders will be handled
and checked. Then company focuses on inventory
handling where the proper handling and processing of
manufactured product is determined. At last product
packaging is measured by the marketing department.
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