Marketing Essentials for Cadbury and Nestle Companies

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION....................................................................................................................... 1
MAIN BODY.............................................................................................................................. 1
(P1) Roles and responsibilities of marketing:......................................................................1
(P2) Marketing roles and responsibilities towards wider organizational context:................3
(P3) Marketing mix comparison for Cadbury and Nestle company.....................................5
(P4) Structure and development of marketing plan:............................................................9
CONCLUSION.......................................................................................................................... 11
REFERENCES.......................................................................................................................... 12

INTRODUCTION
Marketing consists mostly of promotion, public attention, and sales strategies. This is
predicated on the idea that marketing starts after a product or service has been conceived,
manufactured, and is ready for sale and delivery. Marketing includes elements such as
promotion, fame, and selling. Cadbury organization have taken in the report which is entirely
owned by Mondelez International since 2010 and is a British transnational bonbons' company.
Cadbury function in anticompetitive market structure in which they have been able to prolong a
control over their overblown costs. The report will put a light on character of marketing and
how it collaborates with other useful parts of an organization. Objectives used by the company
to achieve goals. Marketing plan of the company. Important responsibilities of the functioning
of marketing with its relation to wider organizational matter. Strategies used for marketing to
achieve higher success and benefits of the products in marketing.
MAIN BODY
(P1) Roles and responsibilities of marketing:
Different responsibilities of business structure are engaged by marketing function, the
functions of marketing are accountable for the development of the company (HIDIROĞLU,
2019). Its functions include with research on market, finance, development of product,
connection, dispersion, preparation, publicity, merchandising etc. Its roles and responsibilities
include the following:
1)Meets customers’ needs and wants:
The priority role of marketing function is satisfaction of its purchasers. The marketing
must determine the production that can fulfil the needs of its customers and can offer them
worth for their money. Needs of the customers already exists in the markets, marketers
determine the necessity of the customers and then plan their action to market appropriately.
2)Ensures survival of an organization, its growth and reputation:
The survival of the business is based on the remembrance of the consumers and
indefinite quantity in market share. Marketing is helpful to the companies as it helps them to

reach towards their aims and goals as it is client-centric. Marketing satisfies the needs of
customers beyond their assumptions.
3)Widens Market:
Mass communication tools are used by the marketers such as publicity, gross sales,
promotional material, event marketing, and PR to upgrade their creation distant and broad.
Modification in media profession have made merchandising more immersive.
4)Identify customers’ requirements:
Marketing involves numerous activities and procedures that are linked with the induction
of the journey of product to the place of manufacture and consumption. In the environment of
marketing, the purpose of marketing is centred towards link-up between the creator with the
consumers. The role of marketing is accountable for recognizing the transforming necessity of
the consumers. It is focused on knowing the necessity, desire, character and practice of the
customers and relate deliberately examine the information to determine what are the needs of
the customers really in the marketplace.
5)Anticipating customers’ requirements:
In addition, the marketing section is in charge of predicting customer needs. Anticipating
client expectations can give an organization a competitive edge by allowing it to meet the wants
and desires of customers first.
6)Making profits:
Function of marketing has the duty to invent new and creative ideas to sell its products
to the consumers. This regard giving customers with the products added with value packages
which can not only render customers the worth for money but also addition of sales and
earnings is gained by the organization. The marketer should be able to identify what its
customers require for and on that basis attempt the best to provide that products in various
varieties and tastes to get more and more profits.
-Marketing of the Cadbury is seen in the analysis which provides plan of action to deal with
situations. It helps in purification of the firm goals and producing selling subjective for the