logo

Marketing Essentials | Case Study

9 Pages4153 Words48 Views
   

Added on  2020-02-05

Marketing Essentials | Case Study

   Added on 2020-02-05

ShareRelated Documents
MARKETINGESSENTIALS
Marketing Essentials | Case Study_1
TABLE OF CONTENTINTRODUCTION...................................................................................................................4TASK 1.....................................................................................................................................5P1 What are the roles and responsibilities of the marketing function..........................................................................5P2 Describes how roles and responsibilities are related to the wider context of organisation...................................5TASK 2.....................................................................................................................................7P3 Comparison between the ways in which two organisation apply the marketing mix to the marketing planning process.........................................................................................................................................................................7TASK 4.....................................................................................................................................8P4 Produce and evaluate a basic marketing plan for H&M........................................................................................8CONCLUSION........................................................................................................................9REFERENCES......................................................................................................................10
Marketing Essentials | Case Study_2
INTRODUCTION Marketing is the set of institutions and it is a process of communication, promoting, creating, and exchanging offers that have standards for society, clients and customers at large. Marketing essentials are the important tool of every organisation. It is the foundations by which anyone can easily understand marketing and its elements. They are assistive in know customers and other external environment that affects the business. It involves target market, marketing mix and advertising. There are some internal and external factors in business organisation that affects its performance as well; marketing essentials are the components by which managers can easily reduce the impact of these factors. It is a guideline by which managers can easily make marketing strategy and policies, with that they can easily accomplishes their desire market and customers focus also (Dibbs and Simkin, 2013). Marketing principles and its functions arehelpful to achieves organisation’s goals and its objectives. They can also develop organisation growth and success in order to fulfil customer’s demands and desires. It is the process by using H & M can easily extendits place in capital market. It involves product, price, promotion and place; it’s an overall analysis of externalmarket by which any company facilitates its long term decisions. TASK 1 P1 What are the roles and responsibilities of the marketing function In H & M, marketing plays an important in company’s growth and development, it provides effectivestrategies and polices in organisation’s decision making process. The role of marketing is very vital in terms of success, promotion as well as product development. There are some roles and responsibilities of marketing function by using them H & M can easily achieve its goals and objects. Such are as follows:- Listening the consumer’s needs – It is essential of every company if it wants to success in market, the growth of the company is wholly dependable on customers choices and their tastes. To launches any product in market, it is compulsory for any organisation that it can know it customers what they want and what they like (Lamb, Hair and McDaniel, 2011). These likes or dislikes are able to calculate business growth and its progress, because if H & M produces the product according client’sdemand and needs so that they can easily attracted towards that product and willing to consumes it. Any organisation is able to know about new trends by conducting surveys and improves network. Manages marketing budgets – Marketing functions are able to manages marketing budgets and other financial reports by analysis the overall year’s activities. It have proper knowledge about product costs and its selling, if there is any issues or challenges so that marketing department is able to resolve from it. The overall development of the organisation is mentioned in these budgets and reports that way it can easily makes effective strategies and plans by past experiences. Marketing functions are also helpful in calculating return on investment in order to company’s action and compare it from other organisation and then make operative plans and strategies. Product management: - Marketing functions are helpful to manage the overall life cycle of the product. The main of product management process is to make quality products and services. It company provides quality services towards its customers so that it can easily attracts its customers and it is ensure it is able to enter in target market. Quality goods and services are always share a large ratio in success and growth of the business. H & M also have to maintain the excellence of theirproducts so that it is capable to achieve desire goals and customer satisfaction. It is helpful in order to make long term strategies for business welfare and gives an effective decision making plan that changes the overall image of the organisation in market. Coordination & cooperation – It is also an important role of marketing function, every organisation have to establishes coordination and cooperation among its employees so that they can perform better. Managers must have to regulates an effective communication plan so that employees can
Marketing Essentials | Case Study_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit 2 Marketing Essentials Assignment Solution - H&M
|14
|4102
|653

Roles and Responsibilities of Marketing related to H&M - Report
|15
|4028
|46

Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS
|15
|3822
|61

Role and Responsibilities of Marketing Function in H&M
|4
|1392
|35

Marketing Essentials Introduction
|13
|3877
|267

Marketing Essentials of Hennes & Mauritz
|11
|3574
|217