Marketing Essentials

This presentation provides an overview of marketing essentials, including the concepts and current and future trends in marketing. It also discusses the different marketing processes, the role and responsibilities of a marketing manager, the interrelationship of marketing with other functional departments, and the value and importance of marketing in a company. The presentation focuses on the case of Marks and Spencer, a growing British multinational retailer.

Marketing Essentials

Table of Contents
• Introduction
• Concepts of marketing also current and future trends
• Different marketing process
• Role and responsibilities of marketing manager
• Interrelationship of marketing with other functional departments
• Value and importance of marketing role
• Effective interrelationship between different functional department
• Conclusion
• References

Introduction
Marketing is considered as an activity that performed by the firm which
is related with purchasing as well as selling any products or providing
services. It includes the purchasing, distributing, advertising,
delivering the goods or services. The chosen company for this report
is Marks and Spencer which is a growing British multinational
retailers

Concepts of marketing also current and
future trends
Marketing refers to the activity, set of institution as well as process of
developing, distributing, communicating as well as interchanging
offerings. Concepts of marketing is considered as a philosophy that
helps in examine the requirements of clients and then take decision in
order to satisfy those needs more effective then rivals.

Cont...
Some current and future trends of marketing are applied by Marks and
Spencer are mentioned below:
Current trends:
 Social marketing
 Mobile marketing

Cont...
Future trends
 Interactive shelves (Smart Store)
 Artificial intelligence trends is increasing in marketing

Different marketing process
Marketing process is the way where value can be developed for the
consumers in order to satisfy its need. Through this methods Marks and
Spencer can approach its target consumers, facilitate proper services,
develop customer satisfaction etc.

Cont...
All steps of marketing process are explained below:
 Analysing opportunities of marketing
 Choosing the target market
 Creating marketing mix
 Managing the marketing efforts

Role and responsibilities of marketing
manager
Role and responsibilities of marketing is very essential in company.
Marketing manager is the one who handles the product as well as
business marketing. They play various role and hold many
responsibilities which is related with product development,
distribution and so on.

Cont...
Therefore the roles and responsibilities of marketing manger of Marks
and Spencer are mentioned below:
 Developing marketing strategies and plans
 Product distribution
 Standardization

Interrelationship of marketing with other
functional departments
Marketing plays an essential role in each and every organisation. It also
influences the company and other functional areas. Market
intermediaries perform to promote the product by channels of
marketing that develop relationship with consumers as well as
enhance loyalty and awareness of brands.

Cont...
Interrelationship of marketing with another functional department are
as follows:
 Interrelationship of marketing with finance department
 Interrelationship of marketing with human resource department
 Interrelationship of marketing with production department

Value and importance of marketing role
Role of marketing is very important as well as valuable for company.
Marketing assists to create effective products as well as sales
presentation. Also it establish relations among clients and company.
Functions of marketing is worked to participate in promotion
activities, interact with consumers by collecting feedback.

Cont...
So, value and importance of Marks and Spencer marketing are
mentioned below:
 Marketing assists in transfer, exchange and movements of
products
 Marketing is helpful in decision making

Effective interrelationship between different
functional department
Significance of having effective interrelationship among different
functional departments of Marks and Spencer built trust. Due to
efficient as well as relevant communication between different
functional areas develop confidence in them accurate data is provided
when departments has effectual communication.

Conclusion
From the above report it is concluded that marketing plays an essential
role within organisation. Some trends of marketing such as mobile and
societal marketing is used by company. Marketing process is utilise to
analyse the marketing opportunities, choosing target market, creating
marketing mix and managing the efforts of marketing.

References
Notta, O. and Vlachvei, A., 2015. Changes in marketing strategies during
recession. Procedia Economics and Finance. 24. pp.485-490.
Dibb, S., and et.al , 2014. Establishing the scope of marketing practice:
insights from practitioners. European Journal of Marketing.
48(1/2). pp.380-404.

Thank You