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Introducing new trends in marketing concepts and processes

   

Added on  2021-01-01

13 Pages4022 Words421 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................31. Marketing concepts with current and future trends............................................................32. Different marketing process...............................................................................................43. Role and responsibilities of marketing manager................................................................54. Marketing influences and interrelates with another functional departments......................55. Value and importance of marketing role............................................................................66. Significance of having effective interrelationships between different functional departments................................................................................................................................................6TASK 2............................................................................................................................................77. Compare the ways company apply marketing mix to marketing planning process in order toachieve business objectives....................................................................................................78. Prepare marketing plan.....................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................13

INTRODUCTIONMarketing is considered as an essential concept in current environment of business whichconcentrates on developing relations with consumers as well as ultimately satisfying theirrequirements. It is an activity which is related with buying and selling products or facilitatingservices (Abedi and Abedini, 2017). For this report the chosen company is Cadbury, it is aleading multinational firm having headquarters in Uxbridge, United Kingdom. The purpose ofthis report is to explain the concepts of marketing and their current and future trends. Variousmarketing process and marketing manager roles and responsibilities. Interrelationship ofmarketing with another functional departments. Value as well as significance of marketing roleand importance of having effective interrelations among another sections. Application ofmarketing mix in two different companies and preparation of marketing plan are also mentionedin this report.TASK 1 1. Marketing concepts with current and future trendsMarketing concepts is a philosophies by which firm can examine the whole current andfuture consumer needs as well as form strategic decisions in order to satisfy that requirementsmore effectually then rivals. Plan of marketing is helpful to create recent and upcoming trendsfor setting objectives as per current and future clients demand. So, both the trends are explainedbelow:Current trends:This is usually decide after examining the current market and consumers demands as wellas needs. Few trends that are utilise by Cadbury are:Online performance marketing: It is refers as performance based marketing and mostlydepends upon cost per action that is huge into advertising. Online advertising isperformance based through which the effectiveness as well as awareness of brands can beseen by company (Caywood, 2013). Cadbury use this types of trends so that they can doadvertisement in all over world easily and also know about their performance.Mobilemarketing: It is refers as many channels, digital marketing strategy so that theycan reach to clients easily through tablets, mobile phones and so on. This trend is used by

Cadbury so that communication with consumers become can become easy by facilitatingads on various apps etc. Future trends:It is the trends which is decided by analysing the preferences of customers. So, few trendsbelow that can be used by Cadbury are discussed:Artificial intelligence:By using AI, programmes and machine perform in such a mannerthat corresponds to individuals action as well as intelligence. It can be applied in future sothat marketing process can be controlled and know about the problems as well as clientsrequirements.Voice search:It is not new but this is brooming more into marketing. As consumers arecomfortable to use it. Cadbury can utilise this trends into their business strategy then theyhas an edge over its rivals and gain more profit.2. Different marketing processProcess of marketing is useful to analyse the individuals requirements so that productscan be manufacture according to clients desire. This is advantageous to find out the targetmarket requirements and handling the efforts of marketing (Cooper and et.al, 2014). So that aneffectual strategies can be executed that facilitate support in business plan. The marketingprocess used by Cadbury are as follows:Identifying and analysing market opportunities:This is the initial stage to find out the available market opportunities. After analysingopportunities, firm have get knowledge regarding clients needs. Cadbury can fulfil consumerrequirements and satisfy their needs. For example: If consumers wants standard quality productsthen firm is capable to facilitate that. This is the situation when organisation can accomplish thecustomer demands. This is important for marketing planning process of firm.Choosing target market:In order to enhance sales it is essential to choose suitable market that is advantageous toimprove effectual marketing process. This is useful for Cadbury to identify customers intoexisting market. So, it can select target market that depends upon the following things: Currentmarket trends, preferences and tastes of people who lives in that particular area. It isadvantageous for firm to increase their sales.Developing marketing mix:

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