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Essentials of Marketing

   

Added on  2020-06-05

17 Pages5221 Words104 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ........................................................................................................................................1P1 Roles and responsibilities of marketing functions............................................................1P2 Roles and responsibility of marketing function link with other divisions........................3TASK 2............................................................................................................................................5P3 Difference between Nestle and Cadbury on the basis of 7P ............................................5TASK 4..........................................................................................................................................10P4 Marketing plan................................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONEvery organisation has a special function called marketing who is responsible forpromoting and selling of goods and services. It conduct various strategies and plans toimplement promotional tools which are further used for communicating with customers (Bakerand et. al., 2016). To satisfy and retain their purchasers, marketing possess various activities suchas advertisements, promotion and sales. They work hand in hand with other departments such ashuman resources, operational, finance and combine them all into an essential product and deliverit to required customer. Marketing implement innovative ideas and plans that are used to createstrategies for competitors and to sustain in market place for long-run. Its primary function is tosatisfy needs and demands of customer that associated with the company. A multinationalconfectionery brand, Cadbury, which is headquartered in London and operates in more than 50countries practices best marketing techniques to promote their products in every corner of theworld. In this report, various roles and responsibilities that are associated with marketingfunctions is going to be discussed. Further, relation of marketing unit with other organisationalunits will be covered. At last, marketing mix of respective company and impact of macroenvironment upon business will be thoroughly analysed.TASK 1 P1 Roles and responsibilities of marketing functionsMarketing is a process to meet demand of customers by applying various concepts andstrategies of promotion. Generally, there are three terms that are associated with marketing.Those terms are want, need and demand (Bastable, 2016). Want can be defined as desire thatone holds, need is known as the basic requirement and at last demand is the willingness that existin consumer for any product. These three elements when combined are known as marketingessentials. In order to successfully fulfil target of a company various promotional activities areperformed by marketing department. Research and studies are conducted before promotionalactivities to make customer aware of products by distinguishing specifications that exist. Thisfunction include actions such as market research, new product development, promotion andsales, distribution plan, etc. that enhances purchasing practices. Cadbury, execute everymarketing task with prevention and care that increases their customer base. Below mentioned aresome of the marketing functions and their roles and responsibilities that are practised inrespective company:1

Product: Product is known as the offering which an organisation provide to its customersas per their needs. Being multinational brand, Cadbury has very large customer base andit never lag behind in providing quality products to its consumers. At the time oflaunching new product, company's marketing manager performs various studies andresearch (Berkowitz, 2016). This not only provide successful action but also deliverscustomer's satisfaction. Using this technique, all the essential features are determined thatare to be included in the product. In case of confectionery goods, product must be veryspecific and particular. Price: This is amount which is charged by company from customers and for this they sellproducts and services to them. Price of any good will cater affect to growth and successof an enterprise either in a direct or indirect manner. Henceforth, it is must for firm todecide proper cost for products and it needs to be affordable. It is required for manager toexamine that how much amount, people are willing to pay for goods. It is needed forsuperior to maintain quality of items and services because it enables to gain attention ofnumerous individuals.Selling: Company has to use an appropriate procedure; thus, they will provide items andservices to persons in an appropriate manner. This needs to be effective as it helps toinfluence purchasers to purchase any goods or services (Brychkov and et. al., 2017). Forthis, organisation will render their products as well as services at near by stores so thatconsumers will easily buy items. Instead of this, employer of an affiliation will alsodetermine best method to sell products and services to people in an appropriate manner. Promotion: Company has to utilize some promotional techniques; therefore, they willeasily capture attention of numerous people towards them. For above stated aim, manykinds of tools will be used by them, such as social media, print media, advertisement,website and so forth. It will help them to capture attention of numerous individualstowards them. Along with, they will take benefits from rivals in marketplace as a result,market share as well as profits of an enterprise will easily get enhanced. This will alsohelp an affiliation to maintain healthy connection with customers which enable them tosurvive at competitive place for maximum period of time. MIS (Management information system): Marketing unit is considered as a foremostsegment of any kind of company. Their fundamental task is to gather requisite data as2

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